Article: Lexus throws down the gauntlet
In 1990, Lexus created a new line of luxury cars. It’s called the Lexus LS. It had such fine quality that made such a good impression at its first release. Lexus is a branch of Toyota and Toyota could afford to create another luxury car because they had such deep pockets. This article talks about the new 2013 Lexus LS that will have a price range of $83,050 to $121,750 and the reason the price is set so high is because they put in such high quality parts and technology into the car.
The interior has a new ambience to it to have a welcoming sensation and the seats have been re-contoured for better comfort and support (Kenzie). The rear seats are also in top quality: they recline and include a shiatsu massage function, and a DVD entertainment system with a lap desk for the laptop. The seats measure the occupant’s body temperature to adjust the seat’s heating and cooling to compensate.
The fancier the features are in a product, the more it will cost. The costs are to the manufacture and will translate to higher finished goods prices for the consumers than products with fewer features. Lexus has such high quality to their cars that it is understandable that their prices are higher than normal, economy cars.
I thought this article to be interesting because it proves why Lexus cars are so much more expensive than regular economy cars. The prices of Lexus cars reflect the work and high class technology that’s put into the car.
Kenzie, Jim. Herald Wheels. Lexus throws down the gauntlet. September 11, 2012. http://thechronicleherald.ca/wheelsnews/134842-lexus-throws-down-the-gauntlet
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