Higashimaru Soya Company

Only available on StudyMode
  • Download(s) : 52
  • Published : November 29, 2012
Open Document
Text Preview


Higashimaru Shoyu Co Ltd was a manufacturer of
Soy Sauce



The company was established in 1942 by merger
of Kikuichi Shoyu Goshi Gaisha and Asai Shoyu
Gomei gaisha companies



by 1992, the firm produced over 200 different
products in approximately 650 packaging forms.



Third largest firm in the industry with 5% Market
share

 By

the early 1980’s supply significantly
exceeded demand and prices fell

 Profit
 With

ratio dropped to about 8% from 10%

increase in variety, fixed cost increased
thus reducing the profitability ratio.

 Toshio

Okuno was promoted as the Plant
Manager in 1974 with a permission to
revitalize the Corporation.
 Implemented a gradual step wise process
 Identified the need of change in worker
behavior.
 Emphasized on increasing overall
communication till the lowest levels of the
firm.

• MONTHLY GROUP LEADER MEETINGS
• Reduced a group’s natural resistance to change
• Increase in Inter and Intra group Communication
• THE PRICE CONTROL SYSTEM
• Developed a profit making attitude in groups
• Generate Cost and Quality awareness

• THE DRAFT SYSTEM
• Created a more efficient Job Rotation Program
• Corrected deficiencies in the job rotation program
• TATSUMAKI PROGRAM
• Improved management skills of group leaders
• Increased the group leader’s awareness of the issues faced by entire firm

• THE HANGEN GAME
• Designed to reduce head count
• Also motivated the groups for improvements



Toshio Okuno displayed a Transformational Leadership

style


Realized the vision through small planned steps and
small successes in the path for its full

implementation


Tried to enhance the morale, performance and

motivation of the employees


Challenged the employees to take greater ownership
for their work through the Price Control System

program



Tried to inspire the employees and make them
interested in the work by various activities like...
tracking img