Head and Shoulders Market Analysis in Indian Context

Topics: Procter & Gamble, Marketing, Brand Pages: 3 (694 words) Published: December 14, 2012
Company Description – P&G
Proctor & Gamble is a multinational consumer goods company headquartered in Cincinnati, Ohio, USA. Its products are foods, beverages, clearing agents and personal care products. The company was established by William Procter and James Gamble on October 31, 1837. * Proctor & Gamble increased its sales gradually but it got a real breakthrough during the American Civil War when it got the contract to supply the Union Army with soap and candle. It marketed a new soap named Ivory that floats on water during 1880s. * Proctor & Gamble diversified its portfolio by introducing Crisco, a shortening made of vegetable oils rather than animal fats. Afterward they forayed into detergent, shampoo, toothpaste, toilet paper, disposable diapers etc. * They acquired many companies which help diversify their portfolio. In 1930 they acquired Thomas Hedley Co. in England which made them a global organization. Gradually they acquired Folgers Coffee, Norwich Eaton Pharmaceuticals, Richardson-Vicks, Noxell (Noxzema), Shulton's Old Spice, Max Factor. In January 2005, they acquired Gillette and added brands like Gillette razor, DuracelL, Oral-B. P&G established its India subsidiary “P&G India” in 1964. According to their Indian website, they now serve over 650 million customers in India. Currently P&G India is present in the following market segments:- * Beauty and Grooming

* Healthcare
* Baby care & Family Home care
* Fabric care
* Snacks & Pet care
P&G India has 3 subsidiaries. Two of them are listed :-
* Proctor & Gamble Health & Hygiene which markets Whispers and Vicks products * Gillette India markets razors and other shaving products The unlisted and the biggest one is:-
* Proctor & Gamble Home Products which markets laundry, hair care, skin care products

Purpose:- (courtesy www.pg.com)
“Touching lives, improving life”

* Integrity
* Leadership
* Ownership
* Passion for Winning
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