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“Have We Surrendered Ourselves to the Power of Media?”

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“Have We Surrendered Ourselves to the Power of Media?”
“Have we surrendered ourselves to the power of media?” If you want to tell someone a secret, you whisper in that person's ear. But how would you tell vast numbers of people some information? Would you shout it at the top of your lungs? Probably not. You probably would turn to one or more forms of mass communication, which include newspapers, magazines, TV, and radio. Using these to distribute information is far more efficient than shouting. Mass media plays an important role in the life of society. Mass media includes various types of media such as television, radio, newspapers and magazines. Reading newspapers and magazines, watching TV, listening to the news on the radio are our main means of getting information. TV is the most popular kind of mass media now. We have many different channels through which viewers are fond of watching variety show, films, sports, plays, educational and cultural programs. Newspapers report different kinds of news. They carry articles which cover the latest international and national events. Now people buy newspapers also for the radio and TV programs which they publish. There are newspapers and magazines for young people. They give a wide coverage of news, events and reports on education, sports, cultural life, entertainment, and fashion. Mass media brings to millions of homes not only entertainment and news but also cultural and educational programs. If you watch TV and listen to the radio you can improve your knowledge of history, biology, literature or even learn a foreign language by radio. Radio and Television have invaded almost every corner of the country. People sit glued to watch television. Research has also proved the effectiveness of these media in educating people. Hence mass communication is one of the important inputs for the development of the nation. Today, mass communication brings people closer by developing common understanding of the event or issue. We are dependent on mass communication not only for information, entertainment and politics but also

education, science, religion, charities, agriculture and transportation. In one way or another, almost every major social activity in modern life depends on the use of mass communication media to greater or lesser extent. So the question is, Am I one of the people who surrender their selves to the power of media? Definitely, Yes! I surrender to take up AB Broadcasting because it is a course that opens many doors to different types of opportunities. In mass communications programs, you study different communication theories that try to explain how people listen, understand, and think about what others say to them. Depending on the program, you can focus your studies on journalism, advertising, public relations, or even radio and TV broadcasting. Some mass communications programs focus more on the effect of mass media on society, and its role in today's world. And I want to learn all those things and to become a part of Mass media someday. It also helps in building a personality and helps overcome shyness. I definitely want to feel more comfortable in speaking/socializing with people and as a Broadcasting student, I've been practicing how to improve myself and hopefully I keep improving. As for a career, I've always wanted to be known, I want to become someone big. I might not be as interested in journalism as I am with the more creative part of the course, but all in all, it's very exciting and I do enjoy it. It's very challenging and the only way you can build yourself up as a person is through taking challenges. No matter how many times you fall, you can always get up as long as you don't give up, and that's when you already know you're a winner.

1MC - BRO1
Submitted By: Yannie Mae Joy Y. Cayabyab
Submitted to: Sir Dino Cantal

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