Hal's Hardware

Topics: Consultative selling, Customer, Sales Pages: 3 (756 words) Published: October 11, 2012
YOU’RE IN YOUR
PANTS, POND.

HAL’S HARDWARE INC
- A CASE STUDY –
SWOT ANALYSIS

STRENGTHS

Hal’s Hardware Inc. have an existing database of their inventory which is updated as new stock arrives. This can be easily applied to a website. Also due to having a database, creating website would be an easy to implement. Also Hal’s Hardware Inc. real-time inventory system makes it easier to track items being delivered and with Hal’s Hardware Inc.’s reputation of delivery proves worth for online implementation.

WEAKNESSES

Hal’s Hardware Inc. is regional, therefore they only have stores (14 of them) in three states. This scope of customers is a weakness because of their competitors such as Home Depot and Lowe’s are not regional Franchise Hardware Stores. Hal’s Hardware Inc. doesn’t have a good business process to deal with a national scale demand. The size of the products that can be delivered directly to the customer is also limited.

OPPORTUNITIES

Hal’s Hardware Inc. can adapt to an online website filled with the items they sell because all of they have a database of all their items they ever had. Hal’s Hardware Inc. will be able to expand their stores as well as apply their demonstrations online, have accessibility, and a will adopt new ways means of attracting customers. Convenience to the customers is especially possible to provide due to the ‘order online and pick-up in-store’ idea.

THREATS

Hal’s Hardware Inc., if developing an e-commerce, will have to consider the factors of their decision. They will be facing immense competitions from larger Hardware industries and e-commerce Businesses who in which has a higher area profile, a vast scope of customers.

With other e-commerce Businesses, the threat of losing manufacturing companies from selling via Hal’s Hardware Inc., and directly selling their products online using e-commerce sites such as Amazon, and other sites with a wide target client coverage.

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