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GRA 202 - LAYOUT & TYPOGRAPHY MIDTERM STUDY NOTES LECTURE 1: THE GRAPHIC DESIGN PROCESS THE DESIGN PROCESS 1. Planning > 2. Design > 3. Development > 4. Feedback * There is no one way* - as such design usually solved a problem (ie. save money, environment, persuade) THE GCM GDP - what do you do when you are working? - what steps do you take? - is there room for improvement? - were you missing steps? OTHER GDP 1. Meet > Research > Conceptualize > Layout & Design > Present & Revise > Finalize 2. Breiﬁng > Design > Artwork > Production 3. Deﬁne prob/goal > research > inspiration > sketch > digital implementation > feedback > more digi > colour & typefaces > ﬁnal rev > delivery DESIGN BREIF Purpose: get everyone on the client side on same page & give the designer a point of reference Contains: corporate proﬁle, backgrpound w/ position situation & communication, the message, target market, objectives, budjet, schedule MIND MAPS Components Include: ﬂoating topic, central topic, main topics Subtopics DESIGN AND CROWDSOURCING - the internet is changing the way we participate in design - crowd sourcing is when you ask a question of the crowd - Process: client posts job > designers respond w/ solution > client picks winning design - sometimes refered to as spec work - beneﬁts client bc get to see end result for free > possible steal ideas and not pay designer for work LECTURE 2: ELEMENTS OF GRAPHIC DESIGN - POINT, LINE & PLANE ELEMENTS OF GRAPHIC DESIGN Line, Colour, Texture, Size, Shape, Value Space * Graphic Designers use type to communicate a message or line to create movement, or colour to create mood etc.* THE CHALLENGE - the way we identify & describe elements is varied - there is no one process for graphic design & there is no set of "stuff" or "rules" either - "Stuff = elements of design" & "Rules = principles of design" DEFINITION - Elements of graphic design: the components or content of the design, they can be tangible or work to embelish and deﬁne the tangible - Physical Elements Include: point, line, plane/shape, space, texture, type - Conditional Elements include: colour, value, size, volume - Physical elements = physically deﬁned presence - Conditional elements = used to deﬁned the physical LUPTON'S DESIGN ELEMENTS -Point: marks the position in space, everything is made up books have tonof points - Line: a connection or path of two points, can hold information - Plane: ﬂat surface with a width and height, shapes are planes with edges PHYSICAL: POINT - Geometrically a point is a pair of x and y coordinates > point has no mass
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- Graphically a point is a dot that forms a visible mark - Many printing processes break images down into dots - Points can be used to make a statement or just melt into the background matter PHYSICAL: LINE - inﬁnite series of points - width and lengtrh, but no depth - connects points and/or creates path - the direction of a line can convey mood: horizontal = calm, vertical = some movement, diagonal = lots of movement - a line does not have to be a stroke in the strict sense > line of type or an implied line as a result of the shapes around it - Line as Value: cross hatching creates areas of value and give an illusion of 3D PHYSICAL: PLANE & SHAPE - Plane: ﬂat 2D surface extending into width and height (line with breadth) - Shape: enclosed object 3D created by lines or by colour and value changes which deﬁne its edges PHYSICAL: SPACE - positive/negative space - positive: foreground, placed by artist - negative: background, surrounding the positive, also called space - both very important PHYSICAL: TEXTURE - Example: Wood grain PHYSICAL: TYPE - unique because it consists of other graphic elements but also carries meaning - adding a new treatment to type livens the message CONDITIONAL: COLOUR - science: colour occurs when light in different wavelengths strikes our eyes - psychology: carries meaning and conveys an...