Pilkington is an international manufacturer of glass and glazing products. Through pioneering technology and innovation they produced the world’s first self-cleaning glass and are renowned as leaders in the global Flat Glass industry. The company was founded in 1826. Is specialize to manufacturing material like steel or glass, and became a member of the NSG group in June 2006, which has manufacturing operations in 27 countries and sells its products in more than 130 countries worldwide The aim of this assay is to analysis this case using PESTEL framework, determine the environmental factor influencing the organisation and affecting the operation system of Pilkington by describing the key drivers of change. The Pilkington strategic position is concerned with the impact on strategy of the external environmental, on organisation strategy capability and the expectation influence of the owner.
A PESTEL Analysis can be particularly useful for groups who have become too inward looking. They may be in danger of forgetting the power and effect of external pressures for change because they are focused on internal pressures. PESTEL framework categorises environmental influences into six main types: Political, Economic, Social, Technological, Environmental and Legal, this will provide a comprehensive list of influences on the particular strategies. Political is highlights the role of government and security controls, employment law, consumer protection, environmental regulations, industry-specific regulations, competitive regulations, political trends, governmental leadership, taxes, and government structures. Economical is refer to the macroeconomic factor such as exchange rate, economic growth rate in the world, national growth rates and fuel prices , economic growth trends, taxation, government spending levels, disposable income, job growth, exchange, tariffs, inflation, consumer confidence...