Given Air Asia Current Situation with Bigger Competetors Following Its Business Model, What Other Recommendations Would You Make to Ceo Tony Fernandes for the Future of His Company?

Topics: Low-cost carrier, Airline, Environment Pages: 3 (746 words) Published: November 16, 2012
In Asia, the of cheap global aviation trends and AirAsia future development

After the financial tsunami, the earthquake in Japan, flooding in Thailand, the Middle East unrest ,in America and Europe in a slump, and the current rise in oil prices, leading to the improvement of global airlines operating costs, for-profit declined. By higher oil prices affect the long-range passenger airlines is almost impossible to make money, only short-range well-managed and have a chance to show a surplus. Before IATA (IATA) has predicted that Asia line airline may be the main profit area.

Therefore, for our ability to put forward some suggestions
Let the CEO of AirAsia and the future of the company can better suggestions First of all, we can understand the advantages of AirAsia

First of all, let's talk about the advantages of AirAsia :
1.Dense route network: today's competitive environment, a new, complete route network independent aviation brand, it is difficult to be successful. Also punctuality the AirAsia competitive advantage - and the world's best low cost airline AirAsia alliance, in addition to the dense network of AirAsia, combined with AirAsia flight network, can lead the passengers to Southeast Asian countries as well as around the world. 2.Brand and corporate culture: AirAsia to establish a unique corporate culture and brand, let us be very different with other peers. The AirAsia staff (known as the "All Stars") is serious work,and have the same objectives. AirAsia, all opinions are very important, which can also help create a rich creative work environment, led by AirAsia to move forward and grow.

In the Asian region, compared to Hong Kong, Japan and South Korea travelers recognize cheap air proportion of Taiwanese visitors could still be considered a small number Allow more visitors in Taiwan to understand AirAsia, its marketing strategy and the way the future perhaps with transport to open up in other markets, or AirAsia to become...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Air Asia with Tony Fernandes
  • Air Asia assignment Essay
  • Tony Fernandes Essay
  • Air Asia Current Issues Essay
  • Company overview: Air Asia Essay
  • Air Asia Company Analysis Essay
  • Essay on Air Asia Company Profile
  • Tony Fernandes Essay

Become a StudyMode Member

Sign Up - It's Free