Fsb Analysis

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Preface

This project is prepared for the course of “Business Strategy” on Faysal Bank Limited. For this we have conducted the survey through questionnaire on FBL Vision and Information processing, Adaptability and job satisfaction, Company performance from Faysal bank. In this project we have covered the Company introduction Vision/Mission statement analyses, Internal Factor Analysis, External Factor Analysis, CPM, and Application of complete Strategy-Formulation Analytical Framework i.e. The Input Stage (EFE, IFE, CPM), The Matching Stage (SWOT, SPACE, BCG, IE, Grand Strategy matrices), The Decision Stage (QSPM)

We have covered almost all aspects of the Business Strategy.  

Acknowledgement

All glories to Allah, the most beneficent, the most merciful who bestowed us with the sight to observe, and mind to think and judge, peace and blessings of Allah be upon the Holy Prophet (PBUH) and his pure and descendants who advice strongly followers to seek the knowledge from cradles to grave. We also owe profoundest thanks to our teacher Mr. Khurram Shazad and Faysal bank’s HR manager, HODs; managers who helped us to complete this project. We feel so richly blessed to have them as our instructor, whose strength and wisdom we learn up to and no doubt experience of work with them is far better than we believed possible. We appreciated the way of supervised, explained and guided us. They are really a source of inspiration for us and for every student of University of Management and Technology.

DEDICATION

WE DETICATED THIS PROJECT TO OUR PARENTS, WHO PRAYED FOR OUR SUCCESS AND TO OUR RESPECTED TEACHER WHOSE SHEER KNOWLDEGE, HELPED IN THE ACCOMPALISHEDMENT OF THIS PROJECT.

Contents
Preface2
Acknowledgement3
DEDICATION4
Executive Summary8
Plan of the dissertation9
Introduction:10
Beverage Industry10
Fruit Juice drinks:10
Country Fruit Drink:11
Research on Consumer Behavior towards Fruit Drinks12
Research Question12
Primary research objective12
Primary research objective12
Data collection methods12
Survey Research12
Measurement Instruments:12
Samples13
Limitations:13
Results:13
Factor Analysis14
Findings:15
Consumer Research Process:15
Consumer Decision Making Process15
Need Recognition:16
Pre Purchase Search:17
Evaluation of Alternatives:17
Market Segmentation17
Geographic segmentation17
Psychographic Segmentation18
Behavioral Segmentation18
Demographic Segmentation18
Social Class Impact:19
Motivation19
Needs19
Model of Motivation Process19
Unfulfilled Needs, Wants and Desires:19
Tension:19
Drive:19
Behavior:19
Goal or Needs fulfillment:19
Maslow Hierarchy of Needs20
Social Needs:20
Self Esteem and Ego:20
Personality20
Freudian Theory:20
Brand Personality:20
Brand Personality Framework:21
Brand Color:21
Trait theory:21
Social Character:21
Perception:22
Perception:22
Perceptual selection22
Nature of stimuli:22
Expectations:22
Motives:22
Product Positioning:23
Perceptual Mapping:23
Learning23
Outcomes and Measures of Consumer Learning:23
Recognition and Recall Measure24
Brand Loyalty24
Brand Equity24
Information Processes and Cognitive Learning24
Attitude:24
Tri component attitude model25
Cognitive elements:25
Affect:25
Conation or behavior:26
Hierarchy of Effects Concept:26
Multi-attribute Attitude Model:26
Attitude- towards-object – model:26
Attitude towards behavior model:26
Theory of Reasoned Action:27
Attitude toward The-Ad model:27
Strategies of Attitude Change:27
Altering the Components of Multi-Attribute Model:27
Ad theme:28
Concept:28
Conclusion:29
RECOMMENDATION:30
Appendix:31
Questionnaire31

Executive Summary

In this project we have chosen Faysal Bank, implemented whole strategic management framework on Faysal Bank and devised the best possible strategy...
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