Fmcg Diary

Topics: Marketing, Distribution, Pickles Pages: 3 (769 words) Published: April 5, 2013
Diary Work for FMCG Products
Comparative Analysis done between Swastik and MTR

Objective:-
We have taken pickles products in our consideration and our main on objective were as follows 1. To understand the buying behavior towards pickles of various choices – “Priya”, “MTR”, “Swastik”. 2. To evaluate how much competition is there between the above mentioned products. 3. Does a brand conscious person switch over another brand if the product is not available in the market(for eg: if a customer purchases only MTR and he din’t find MTR pickle in the market, does he purchase “priya” or “swastik”. 4. How the shelf space is allocated to these brands in various outlets 5. What is the distribution channel they use for their product 6. How much credit period is given to the retailers by the distributors Study:

* Place Visited - Sri Laxmi Traders
1033/16,36th Main road, 4th T block, Jayanagar, Bangalore
Phone – 080-26652265
* Name of a contact person - Mr. N Krishan Murthy
* Products Details: Only sell MTR and Priya pickles
* Findings about MTR pickles by shopkeeper
* Consumer most preferred brand
* Sells more than “Priya” pickles
* They have one shelf for pickles equally distributed for” MTR” and “Priya” * Monthly they take 2000 products each ( for MTR they take 2000 products which includes all kinds of MTR products like masala, pickles, ready to eat food items) * The shop take the products on a credit basis of 1 week * Every week a person visit twicely to a shop, to collect the money and also to collect the data for shortage of products or customer grievances * Distribution Centre Details

* Name of D.C – Susheel Marketing Agencies
* Address - 35 Vanivils Road ,Basavanagudi, Bangalore, Karnataka * Contact No: 080-26578254, 26579932
* Description - Distributors of All Kind MTR Masala Products * Business Type – Service Centre...
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