Topics: Marketing, Market research, Advertising Pages: 2 (479 words) Published: November 21, 2011
Case questions: 1.
What is POX’s core benefit proposition? What makes this game unique? 2.What are the pros and cons of the traditional ad campaign (based on TV and print advertising) and of the “take over the town” buzz event? 3.What other non-traditional marketing campaigns could Hasbro have followed (at the time of the case and today)?

Subjects covered: Advertising; Consumer marketing; Gaming; Innovation; Marketing implementation; Marketing strategy; New product marketing; Product introduction Settings: Industry Setting:Toy industry Geographic Setting: United States Number of Employees:6,900 Gross Revenues:$500 million revenues

Super soaker 50 or Power drencher – air pressured water gun The CPS-3000 includes a water-tank backpack and a pulsating jet stream. Over the years, there have been modifications and improvements that increase shooting distance and water pressure and tank capacity, and decrease overall weight and necessary fill-up time.

Is adapted to other media and concepts, from computer games to Hasbro’s POX, which replaced adorable pets for infectious alien viruses.

If you think it well, Tamagotchis have been somewhat replaced by cell phones, which draw as much of our attention as these devices did back in the days, but instead of nurturing them we "feed" the companies that provide all the different services we can find on such electronic devices

POX Advt - http://www.youtube.com/watch?v=vLkwQ7ZF5Wc

Factory Locations:
We own and operate two factories making Hasbro products -- one located in Massachusetts, USA and the other located in Waterford, Ireland.


1) Agenda
2) Introduction
3) Marketing Issues
4) Market Segmentation
5) Customer Analysis
6) Competitor's Analysis
7) SWOT Analysis
8) Demand for POX
9) Pricing
10) Marketing Research & Forecast
11) Recommendation
12) Summary
13) Conclusion

According to Market Research firm, NPD, kids ranging 7-12, talk about 3 main things – games &...
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