Fedex - Marketing Plan

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• Essay about MARKETING PLAN

  ... MARKETING PLAN FOR VVCA SERVICES (BICYCLE COURIER BUSINESS) PREPARED BY: DELA PAZ, ISAIAH BAGUHIN, SHERYL CASTILLO, JEMUEL SAPOLMO, NELIA EXECUTIVE SUMMARY VVCA Services is a bicycle-based courier service serving City of Makati attorneys and law firms. VVCA Services can transport documents and small parcels to clients, other law firms, as well as transport and file documents with the clerk of courts. Law firms will be the primary group of customers and the only one targeted. VVCA Services will also serve non-law-firm customers, but will not target this area of the market. VVCA Services will offer reliability and industry insight to law firms enabling VVCA Services to provide superior service relative to the current service providers.  Reliability is an important variable for service to law firms because firms have many court imposed time constraints put on them that are inflexible. By providing professional, reliable service, VVCA Services will be able to rapidly gain market share. Previous legal experience also provides VVCA Services with a competitive edge over the competition.  SITUATION ANALYSIS VVCA Services is entering their first year of operation.  In order to achieve the market penetration that is forecasted, marketing must become a dominant business activity. VVCA Services offers the legal community a reliable, professional, delivery service that can provide service of notice and document delivery to...

  811  Words | 5  Pages

• Essay about ups marketing plan

  ...----------------------------------Aug 2, 2005 UPS Marketing Plan ----------------------------------Advanced Marketing Management Marketing plan for United Parcel Service Mission Statement: End-to-end global supply chain provider. Executive Summary: The company analysis shows that UPS is actually positioned as a domestic (U.S.) ground shipping company, instead of being the primary coordinator of the flow of goods, information and funds throughout the entire supply chain on an internati onal basis, as UPS perceives themselves. UPS is the follower in the overnight (e xpress) deliveries segment. Therefore the marketing plan recommends gaining mark et share in that segment by withdrawing market share from FedEx, which is the ma rket leader in that segment. Therefore, UPS should target companies (such as hos pitals, finance companies etc.) and households who are currently using FedEx for urgent freight. In addition, UPS should also position themselves in the interna tional shipping market. Therefore, they should target global manufacturing compa nies where UPS can handle storage, tracking and shipping on a worldwide base. The major strength of UPS is its ubiquitous US ground network, which was built more than 90 years ago and is six times bigger than that of FedEx s. UPS ca n reach virtually every address in the U.S. In...

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• Business Plan Essay

  ...Free Juice and Smoothie Bar Business Plan For Raising Capital from Investors, Banks, or Grant Companies! Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents. Return to Samples Page It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features: * Excecutive Summary * Company and Financing Summary * Products and Services Overview * Strategic Analysis with current research! * Marketing Plan * Personnel Plan * 3 Year Advanced Financial Plan * Expanded Financial Plan with Monthly Financials * FREE 30 Page Sample Private Placement Memorandum * FREE PowerPoint Presentation for Banks, Investors, or Grant Companies! * All plans are updated for 2013! 1.0 Executive Summary The purpose of this business plan is to raise...

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• marketing strategy Essay

  ...Marketing strategy Executive summary: In this report I have tried to explain what marketing strategy is and how the marketing strategy of the company is formulated. Marketing strategy of a company depends on some internal and external factors. The internal and external factors have been identified. Total process of marketing strategy is given. I have selected DHL as the logistics company for better understanding the total process. The report will be able to give a better idea about the marketing strategy and how the business organizations formulates it. Contents Introduction: Marketing Strategy for a business organization is a very essential part. The large business organizations are dependent on the market research and market analysis. Where investment is related risk is also related with the investment. So the business organization has to be careful in preparing the marketing strategy for the business. And the implementation of marketing strategy is not easy for the business organization. According to Cooper (1996) normally the business organization engages some professional to do these jobs for them. To make success the marketing strategy the business organization has to analyze the internal and external...

  3189  Words | 10  Pages

• RENT a Car Business plan Essay

  ...Car Rental Business plan Excecutive Summary Company and Financing Summary Products and Services Overview Strategic Analysis with current research! Marketing Plan Personnel Plan 3 Year Advanced Financial Plan Expanded Financial Plan with Monthly Financials FREE 30 Page Sample Private Placement Memorandum FREE PowerPoint Presentation for Banks, Investors, or Grant Companies! 1.0 Executive Summary The purpose of this business plan is to raise $300,000 for the development of a car rental agency while showcasing the expected financials and operations over the next three years. The Car Rental Agency Inc. (“the Company”) is a New York based corporation that will provide the rental of economy, standard, and luxury automobiles in its targeted market. The Company was founded in 2009 by John Doe. 1.1 Products and Services As mentioned above, the Car Rental Agency will be actively engaged in the rental of economy class, standard, and luxury vehicles for tourists and vacationers within its targeted market. A bulk of the Company’s revenues will come from the daily rental charges for vehicle usage. The business will also recognize revenues from the sale of insurance services and gasoline charges to customers. At the onset of operations, the Company intends to have a leased fleet of 30 vehicles. The third section of the business plan will further...

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• Consumer Marketing and Branding Strategies Essay

  ...Consumer Marketing and Branding Strategies University of Phoenix MKT/GM571 Robert Kolber August 2, 2010 Consumer Marketing and Branding Strategies Overview The consumer electronics industry has undergone a major entertainment shift with the advent of the 3 dimension high definition television (3D HDTV). The technology has advanced to the point in which consumer demand for 3D television has become profitable from a global marketing view. The Chinese economy appears poised to take advantage of the latest developments in the consumer electronics industry. The United States is a market in which the demand for the latest consumer electronic trends is quite strong. How China markets and brands its version of the 3D HDTV will determine if it will become a viable contender in the industry. Identification of Selected Domestic and Foreign Countries Prior to creating an effective marketing strategy, researching current market trends for the domestic country, China, and the foreign country, the United States, is necessary. Through researching and studying the consumer’s behavior, the company will be able to create an effective marketing plan to reach the desired results. Reviewing the domestic market and the factors that affect consumer preferences, the similarities and differences will allow the company to determine the effective types of marketing strategies and make...

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• Marketing Planning & Strategy

  ...BHO3435: MARKETING PLANNING & STRATEGY INTRODUCTION TO STRATEGIC MARKETING PLAN: ENVIRONMENTAL ANALYSIS Prepared by: Sarah Aljenfawi Bashayer S. Kout Fatimah Rawan Membership of Reporting Body: – Environmental Analysis – Market & Customer Analysis – Competitive Analysis – Internal Analysis 1. Membership of Reporting Body: In response to the assessment our group has mutually agreed to investigate the strategic operations of the Boost Juice. The team is composed of four members. Each member has been allocated a specific scope to investigate further as listed below: • Environmental Analysis: • Market & Customer Analysis: • Competitive Analysis: • Internal Analysis: 2. Aim of Report: 3. Background and Context: I. Brief Description of Industry: Nestlé is a multinational company based in Switzerland. Nestlé operates in food industry. In 1905, Nestlé was formed as a result of a merger between a Swiss and English company which was established in 1866. Initially, Nestlé started to offer condensed milk formula and milk related products to customers (Nestlé, 2013). Later on, it expanded its offerings to other food related items. Gradually, Nestlé grew and made significant success stories. In the First World War and also in Second World War, Nestlé expanded its products to other countries. The company produces snack and health related products. The head quarter of Nestlé is in Vevey. In...

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• Developing the Casino Marketing Plan Essay

  ...Owner of Klebanow Consulting, he previously held marketing positions at Boyd Gaming, Santa Fe Gaming and Alliance Gaming. He holds a Masters Degree from the Cornell School of Hotel Administration. Developing the Casino Marketing Plan Andrew M. Klebanow Abstract This article stresses the need to develop and implement structured marketing plans. He discusses the benefits of formal planning and the challenges of developing a researched, realistic plan. An outline or framework for a casino marketing plan appears at the end. Keywords: casino marketing plan, casino marketing, strategic marketing Casino Marketing Evolves The phenomenon of casino development in the United States is a fairly recent trend. Outside the jurisdictions of Nevada and Atlantic City, casinos have existed for less than a decade. The initial success of riverboat, dockside and Native American gaming operations in the early 1990s was predicated more on operating in monopolistic or oligopolistic environments than on sound marketing practices. Marketing plan development and implementation were not critical factors in the initial success of these nascent operations. Rather, operators were able to open facilities and implement a variety of marketing programs based more on...

  4776  Words | 10  Pages