Fashion Marketing
FASHION MARKETING_ The connection between the designers and their public.
How do the clothes reach the public and the target consumers after they are designed and fabricated? That is where the Fashion Marketing team comes in. Fashion Marketing combines the elements of advertising, design and business administration, as well as a solid understanding of the fashion world, in order to take a new clothing line and get it the attention it needs to be successful.
Who would be more interested in a red A-line skirt with blue embroidery: a new mother or a 15 year-old girl? These are the questions a good Fashion Marketer must be prepared to ask and answer when working with a new clothing line. Fashion Marketers have a good sense of popular culture and on what will be stylish in the future. In a sense, they are the visionaries of the field who not only recognize what will be successful and which consumer group will be the most interested, but know how to market the clothes to these target groups.
MARKET - A market is any place where goods, services or rights will be exchanged (normally for money).
The sociological definition of a market is: a place where needs are meeting solutions.
MARKETING MIX_ Product, Price, Place, Promotion
- PRODUCT - The right product (wide range of shoe, apparel and equipment products)
- PRICE - Sold at the right price (Pricing) – market and consumers opinion research
- PLACE - In the right place, transporting and storing goods (distribution method), and then making them available for the customer (accessible store locations)(multi-brand and exclusive Nike stores|200 countries)
- PROMOTION - Using the most suitable promotion – ADVERTISING (Athletes endorsement and sponsoring events)
CORPORATE IDENTITY_ The Big Picture, The Strategy
1. CORPORATE DESIGN
BRAND IDENTITY_ Brand elements are those trademarkable devices that identify and differentiate the brand; they are often the most tangible representation of the brand
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How do the clothes reach the public and the target consumers after they are designed and fabricated? That is where the Fashion Marketing team comes in. Fashion Marketing combines the elements of advertising, design and business administration, as well as a solid understanding of the fashion world, in order to take a new clothing line and get it the attention it needs to be successful.
Who would be more interested in a red A-line skirt with blue embroidery: a new mother or a 15 year-old girl? These are the questions a good Fashion Marketer must be prepared to ask and answer when working with a new clothing line. Fashion Marketers have a good sense of popular culture and on what will be stylish in the future. In a sense, they are the visionaries of the field who not only recognize what will be successful and which consumer group will be the most interested, but know how to market the clothes to these target groups.
MARKET - A market is any place where goods, services or rights will be exchanged (normally for money).
The sociological definition of a market is: a place where needs are meeting solutions.
MARKETING MIX_ Product, Price, Place, Promotion
- PRODUCT - The right product (wide range of shoe, apparel and equipment products)
- PRICE - Sold at the right price (Pricing) – market and consumers opinion research
- PLACE - In the right place, transporting and storing goods (distribution method), and then making them available for the customer (accessible store locations)(multi-brand and exclusive Nike stores|200 countries)
- PROMOTION - Using the most suitable promotion – ADVERTISING (Athletes endorsement and sponsoring events)
CORPORATE IDENTITY_ The Big Picture, The Strategy
1. CORPORATE DESIGN
BRAND IDENTITY_ Brand elements are those trademarkable devices that identify and differentiate the brand; they are often the most tangible representation of the brand
-