Example of a Business Case

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Business Case for Children’s Healthy Food Restaurant
Project Name:
|Introduction/ Background | |Our project is a new concept different from the many present junk food restaurant chains, with a budget of maximum $450,000 offered| |by a potential investor (Dr. Akram Tannir), it is an entrepreneurial venture. | |2.0 Business Objective | |The main business objective is to be well defined and well differentiated in the current competitive Lebanese food industry. | | | |3.0 Current Situation and Problem/Opportunity Statement | |There’s currently no Children’s Healthy Food Restaurant located in ABC mall, which has a great number of loyal customers, who might| |turn into our own with time. Competition surrounds us. Although they are not direct competitions, being junk food restaurants, | |nevertheless, they do pose a threat to our business. | |4.0 Critical Assumption and Constraints | |Critical Assumption: | |New concept, healthy menu and friendly atmosphere | |All necessary equipments and appliances and furniture will be installed | |Constraints...
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