Examining the Use of Social Media and Its Impact on Corporate Commerce

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Examining the Use of Social Media and Its Impact on Corporate Commerce

Assessment A, Part One - Evaluating the Pros and Cons of Different Social Media Sites

Identify the pros and cons for each site.

Blogger Con: Security - possible transmission of untrustworthy links

Blogger Con: Too much information - public disclosure

Blogger Con: Ability to post relevant, up-to-the-minute news and updates

Blogger Pro: Ability to create a community

Blogger Pro: Ability to incorporate elements of other social media sites

Blogger Pro: Mass customization - widespread use among target audience

Blogger Pro: Ability to receive instant feedback from product demographics

Digg Con: Not relevant to the niche audience

Digg Con: Ability to receive instant feedback from product demographics

Digg Con: Mass customization - widespread use among target audience

Digg Con: Instant communication to large groups

Digg Pro: Media convergence - showing text, screen shots, videos

Facebook Con: Limited visual presentation of product

Facebook Con: Ability to filter comments via an approval mechanism

Facebook Con: Security - possible transmission of untrustworthy links

Facebook Pro: Ability to create a community

Facebook Pro: Ability to incorporate elements of other social media sites

Facebook Pro: Mass customization - widespread use among target audience

Facebook Pro: Instant communication to large groups

Facebook Pro: Ability to receive instant feedback from product demographics

Facebook Pro: Mobility - viewing on a cell photo adds to the audience

Facebook Pro: Ability to post relevant, up-to-the-minute news and updates

Facebook Pro: Media convergence - showing text, screen shots, videos

Flickr Con: Limited access from target audience

Flickr Con: Ability to receive instant feedback from product demographics

Flickr Con: Mass customization - widespread use among target audience...
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