Exam Practice
Faculty of Business Environment and Society
Module No: 307MKT Module: Global Marketing 2012-2013
Coursework: Beauty is in the eye of the beer-holder. Expanding the premium beer brand to UK: the case of Peroni
[Contributes 25% to total module mark]
Case study attached, with questions at the end of case study.
Submission by 4pm on Monday, 25 February 2012
Details of the arrangements for coursework submission are set out in the document "Coursework Submission". If you did not collect a copy of this document at enrolment you can download it from the BES Faculty website or collect a copy from William Morris reception.
In September 2011 the University launched a new coursework assignment handling system, designed to ensure accurate submission records are maintained. From September you will be able to access a new assessment area in SOLAR to obtain details of submissions for the entire year. Instead of completing an Assignment Submission & Declaration Form, you will need to print off a pre-filled coversheet, containing programme and submission details.
You must also submit an electronic copy for plagiarism checking (via Turnitin on the module web). More details are given below.
This assignment must be submitted to William Morris reception.
Please note:
1. All work submitted after the submission deadline without an approved valid reason (see below) will be given a mark of zero. (This is not the same as a non-submission, as a late submission counts as an attempt and a mark of zero may allow you to resit the coursework.).
2. Short deferrals (extensions) of up to three calendar weeks can only be given for genuine "force majeure" and medical reasons, not for bad planning of your time. Please note that theft, loss, or failure to keep a back-up file, are not valid reasons. The short deferral must be applied for on or before the submission date. You can apply for a short deferral by submitting an Examination/ Coursework
Module No: 307MKT Module: Global Marketing 2012-2013
Coursework: Beauty is in the eye of the beer-holder. Expanding the premium beer brand to UK: the case of Peroni
[Contributes 25% to total module mark]
Case study attached, with questions at the end of case study.
Submission by 4pm on Monday, 25 February 2012
Details of the arrangements for coursework submission are set out in the document "Coursework Submission". If you did not collect a copy of this document at enrolment you can download it from the BES Faculty website or collect a copy from William Morris reception.
In September 2011 the University launched a new coursework assignment handling system, designed to ensure accurate submission records are maintained. From September you will be able to access a new assessment area in SOLAR to obtain details of submissions for the entire year. Instead of completing an Assignment Submission & Declaration Form, you will need to print off a pre-filled coversheet, containing programme and submission details.
You must also submit an electronic copy for plagiarism checking (via Turnitin on the module web). More details are given below.
This assignment must be submitted to William Morris reception.
Please note:
1. All work submitted after the submission deadline without an approved valid reason (see below) will be given a mark of zero. (This is not the same as a non-submission, as a late submission counts as an attempt and a mark of zero may allow you to resit the coursework.).
2. Short deferrals (extensions) of up to three calendar weeks can only be given for genuine "force majeure" and medical reasons, not for bad planning of your time. Please note that theft, loss, or failure to keep a back-up file, are not valid reasons. The short deferral must be applied for on or before the submission date. You can apply for a short deferral by submitting an Examination/ Coursework