Exam Paper
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CONFIDENTIAL
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BM/APR 2006/MGT269/268
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UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION
COURSE COURSE CODE EXAMINATION TIME
BUSINESS COMMUNICATION MGT269/268 APRIL 2006 2 HOURS
INSTRUCTIONS TO CANDIDATES This question paper consists of four (4) questions. Answer ALL questions. Start each answer on a new page. Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this examination pack consists of: i) ii) the Question Paper an Answer Booklet - provided by the Faculty
DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO
This examination paper consists of 5 printed pages
© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL
CONFIDENTIAL
2
BM/APR 2006/MGT269/268
QUESTION 1
a.
To adopt an audience-centered approach to communication, what do you need to learn about your audience? List at least five (5) specific examples. (5 marks) Describe the six (6) phases of the communication process. (5 marks)
b.
c.
Describe five (5) common types of communication barriers. (5 marks)
d.
Briefly explain five (5) characteristics of effective report content. (5 marks)
e.
Explain five (5) types of materials that are often best presented on handouts. (5 marks)
© Hak Cipta Universiti Teknologi MARA
CONFIDENTIAL
CONFIDENTIAL
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BM/APR 2006/MGT269/268
QUESTION 2
Read the following letter content which is an extract from the column of 'Reader's Forum' in the New Straits Times.
Dear Forum, I had a very unpleasant experience at one of your chain hotel of Terang Resort Cherating. I reached at the resort lobby after a long journey from Kuala Lumpur. The journey was tiring and expecting a warm welcome from the hotel staff. I went to the resort on December 23, 2005, after getting the good feedback and recommendation from a friend. I waited for 20 minutes during that time. There was only one front desk officer on duty. The other officer was absorbed in talking through the mobile phone. When I
CONFIDENTIAL
*-"><!>
BM/APR 2006/MGT269/268
P^
UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION
COURSE COURSE CODE EXAMINATION TIME
BUSINESS COMMUNICATION MGT269/268 APRIL 2006 2 HOURS
INSTRUCTIONS TO CANDIDATES This question paper consists of four (4) questions. Answer ALL questions. Start each answer on a new page. Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this examination pack consists of: i) ii) the Question Paper an Answer Booklet - provided by the Faculty
DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO
This examination paper consists of 5 printed pages
© Hak Cipta Universiti Teknologi MARA CONFIDENTIAL
CONFIDENTIAL
2
BM/APR 2006/MGT269/268
QUESTION 1
a.
To adopt an audience-centered approach to communication, what do you need to learn about your audience? List at least five (5) specific examples. (5 marks) Describe the six (6) phases of the communication process. (5 marks)
b.
c.
Describe five (5) common types of communication barriers. (5 marks)
d.
Briefly explain five (5) characteristics of effective report content. (5 marks)
e.
Explain five (5) types of materials that are often best presented on handouts. (5 marks)
© Hak Cipta Universiti Teknologi MARA
CONFIDENTIAL
CONFIDENTIAL
3
BM/APR 2006/MGT269/268
QUESTION 2
Read the following letter content which is an extract from the column of 'Reader's Forum' in the New Straits Times.
Dear Forum, I had a very unpleasant experience at one of your chain hotel of Terang Resort Cherating. I reached at the resort lobby after a long journey from Kuala Lumpur. The journey was tiring and expecting a warm welcome from the hotel staff. I went to the resort on December 23, 2005, after getting the good feedback and recommendation from a friend. I waited for 20 minutes during that time. There was only one front desk officer on duty. The other officer was absorbed in talking through the mobile phone. When I