"Evil Empire" - President Ronald Regan (1983)

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COMS 101 – B27 – Discussion Board Forum 3
February 25, 2013

1983 speech to the National Association of Evangelicals
President Ronald Regan

1. How does he establish credibility?
President Ronald Regan established his credibility of his 1983 speech to the National Association of Evangelicals by first, being who he was he was. President Ronald Regan was the 40th president of the United States of America from 1981-1989 who held a fundamental biblical worldview, which was evident of his knowledge and key terms he used during this speech. He had perceived competence in his knowledge of the topics. Secondly, he also had a concern for the audience in that Regan’s “dialogue took into account the welfare of the audience…” (Alban, 2011, 2012, p. 809) President Regan had dynamism; he appeared “lively, active, vigorous, and vibrant” (p. 810). Finally, he showed an ethical standard towards his audience by his prior convictions and stance on biblical values in upholding and signing legislatives promoting biblical value that his audience understood and shared. 2. How does he appear to establish character in the eyes of his audience? Ronald Regan established character in the eyes of his audience by his moral and ethical standards. He appears to be genuinely caring, trustworthy, respectful, and fair. It’s not who he is that builds character – it’s what he has done. Actions are louder than words, but words alongside of actions are a cornerstone of what character is. 3. Would you describe this speech as charismatic? Why?

Yes, President Regan’s speech is charismatic because it had the ability to attract the attention of his audience in a way that brought his listeners to the center of his message. His message was magnetic it pulled the audience towards his speech in an enthusiastic way. Ronald Regan’s personal confidence level had purpose. He was able to bring his audience to their feet by choice wording and by the charisma he had; not just in this 1983 speech...
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