Essay for Strategic Management

Only available on StudyMode
  • Download(s) : 151
  • Published : December 19, 2012
Open Document
Text Preview
Faculty of Management
Multimedia University

COURSE OUTLINE
TRIMESTER 2, ACADEMIC YEAR 2012/2013

STRATEGIC MANAGEMENT

BSM3104

INSTRUCTIONSTO THE STUDENTS

1. Please read this Course Outline thoroughly.

2. The instructions and deadline of assignments are stated in detail in this outline and must be strictly observed. Late assignments will NOT be accepted under any circumstances.

3. The Teaching Plan is also included in this Course Outline. Prepare in advance before coming to classes.

COURSE OBJECTIVE:
The objectives of the subject are:
• To expose students to the fundamental concepts of Strategic Management principles and concepts that enable students to become better Executives and Managers. • To understand and explain the Strategic Management Process, with details of Strategic Formulation, Strategic Implementation and Strategic Evaluation.

Subject Learning Outcomes:
At the completion of the subject, students should be able to perform the following tasks: LO 1: Define and describe the basic concept of Strategic Management and issues.(Cognitive, Level 1) LO 2: Analyse the external environment and its impact(Cognitive, Level 4) LO 3: Identify the strategic formulation, implementation and evaluation (Cognitive, Level 4) LO 4: Develop and adapt relevant Strategies for the organization and also apply to Case studies (Cognitive, Level 5)

Assessment Methods:
|Coursework |Percentage | |Assignment 1 |20% | |Assignment 2 |15% | |Test |15% | |Final Exam |50% | |TOTAL |100% |

Teaching staff:
|Dr. S. Jayashree |Dr.Yeap Peik Foong | |Subject Coordinator | | |Room: FOM BR2014 |Room: FOM BR2012 | |Tel : 03-83125821 |Tel : 03-83125652 | |Email : jayashree@mmu.edu.my  |Email : pfyeap@mmu.edu.my  | |Consultation Hours: |Consultation Hours: | |Monday -1PM-3PM |Wednesday – 10AM-12PM | |Tuesday -11AM-1PM |Thursday – 2PM-4PM |

Textbook (compulsory):
David, F.R. (2013). Strategic Management and Cases, 14TH Edition. Prentice Hall.

REFERENCE(S):
Hitt, M.A., Ireland, F. and Hoskisson, R.E. (2009). Strategic Management: Competitiveness and Globalisation, Prentice Hall. TEACHING PLAN:
|Week |Lecture | |...
tracking img