Effectively Managing Supply Chain Management Using E-Business Strategies: a Case Study of Dell

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Table of Contents

1. Introduction3

1.1. Background3

1.2 Scope of supply chain4

1.3 Why to use e-business Strategies to manage supply chain4

1.4Dell’s supply chain management5

1.5 Rationale of the study6

1.6 Research Questions6

1.7 Research Objectives6

2. Literature Review8

2.1 Supply Chain Management8

2.2 Why to manage supply chain9

2.3 E-business Strategies and Supply Chain Management9

3. Methodology12

3.1. Methods of Research12

3.2. Research Philosophy12

3.3. Research Approach:12

3.4. Methods of Data Collection13

3.5. Instruments of study13
3.2.1. Interview13

3.6. Sample of the Study14

3.7 Interpretation Technique14

3.6. Validity, Reliability and Generalisabilty14

3.7 Ethical Considerations:15

3.8 Conclusion15

3.9 Project Plan15

4. References16

1. Introduction

1.1. Background

Earlier supply chain process was handled manually; this tentative supply chain was an isolated process which only used to manage the services of supplying the raw material to the firm. Distributors, suppliers, customers, global sources, and information system were not integrated in a single supply chain system and outcome was production inefficiencies, cost inefficiencies e-g higher transaction costs, resource costs and information cost etc, unavailability of accurate information, delayed order fulfillment and difficulties in managing the complicated interfaces between the company and the suppliers. Several efforts were made to cope with the challenges created by the outworn supply chain system (Johnson and Whang, 2002).

Digitization of the supply chain became necessary for the efficient performance of the business. It became impracticable for the business to run without optimizing the supply chain and combining the other business processes e-g customer relationship management, logistics management and inventory management into the supply chain process. In order to cope with the challenges, Electronic Data Interchange system was introduced in early 1960s. The idea of electronic data interchange got the popularity in 1990s when Enterprise Resource Planning Systems (ERPS) emerged. In Later 1990s and by the start of the new century the supply chain systems were evolved into internet based supply chain management which integrated the internet technologies into the supply chain systems. Recently the global expansion of the businesses is creating enormous challenges for the businesses to manage the supply chain. As the businesses are expanding the need to integrate the supply chain with global technologies is getting intense and this is why many companies have devised the e-business strategies to integrate the internet and global technologies with the supply chain system (Lavassani et al., 2008).

The following study will investigate that how successful businesses have managed the supply chain using e-business strategies, why managing supply chain has become important for the businesses and why businesses need e business strategies to manage the supply chaine effectively, for the purpose case of Dell will be discussed.

1.2 Scope of supply chain

Harland (1996) defined supply chain management in terms of handling a network of those interconnected business activities whose sole and collaborative purpose is the provision of the valuable products/services to the business to assist them in aim of fulfilling the final customer’s need. Supply chain collaborative activities include procurement, sourcing, warehousing and inventory management, logistics management and distribution, world-wide relationship management and information sharing with global suppliers, channel partners and companies by interconnecting the customer relationship management into SCM to convey the end customer’s need consistently to the suppliers through the companies and synchronizing the supply of goods and services with...
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