ebusiness
Table of Content
1. Introduction
E-Business is a fast growing part of the business of existing companies. Where it started as a niche business it is vastly developing into the core business of most companies and is gaining more ground on physical sales each day, surely surpassing it in the future if it has not happened already.
The course E-Business or no business at all focuses on how to asses and interpret how internet and electronic devices can affect the way organizations enhance their business processes. This is further narrowed down to E-business marketplaces, business-to-business e-commerce and internet consumer retailing.
In this report the assignment is to shed a light over a chapter from the book “E-commerce 2013”. Therefore this report focuses on chapter 3 “Building an E-commerce presence”. By answering the end of the chapter case and linking this to the theory, the goal is to have a thoroughly describing report which explains the chapter.
This report is compiled by Rudy Bovée, Thomas du Cloo, Davey van Elteren and Kevin Pekaar. The contribution by each team member was as followed:
Kevin – Chapter 2
Rudy – Chapter 3 and 4
Thomas – Chapter 5
Davey – Chapter 1, combining the report and checking the other pieces.
As a group we decided to separate the chapters and turn a group project into individual assignments providing each member with an equal amount of responsibility.
2. Case study – Orbitz Charts
The main focus lies on the case questions which are first repeated and then answered after. Furthermore it shows the connection with relevant parts from the chapter and to current social, technological and business related matters.
1. When compared to traditional desktop customers, why are mobile phone users much more likely to book a room or airline reservations for the same day?
A traveller using his or her phone does not need to make a reservation a couple of days or weeks in advance. They can decide
1. Introduction
E-Business is a fast growing part of the business of existing companies. Where it started as a niche business it is vastly developing into the core business of most companies and is gaining more ground on physical sales each day, surely surpassing it in the future if it has not happened already.
The course E-Business or no business at all focuses on how to asses and interpret how internet and electronic devices can affect the way organizations enhance their business processes. This is further narrowed down to E-business marketplaces, business-to-business e-commerce and internet consumer retailing.
In this report the assignment is to shed a light over a chapter from the book “E-commerce 2013”. Therefore this report focuses on chapter 3 “Building an E-commerce presence”. By answering the end of the chapter case and linking this to the theory, the goal is to have a thoroughly describing report which explains the chapter.
This report is compiled by Rudy Bovée, Thomas du Cloo, Davey van Elteren and Kevin Pekaar. The contribution by each team member was as followed:
Kevin – Chapter 2
Rudy – Chapter 3 and 4
Thomas – Chapter 5
Davey – Chapter 1, combining the report and checking the other pieces.
As a group we decided to separate the chapters and turn a group project into individual assignments providing each member with an equal amount of responsibility.
2. Case study – Orbitz Charts
The main focus lies on the case questions which are first repeated and then answered after. Furthermore it shows the connection with relevant parts from the chapter and to current social, technological and business related matters.
1. When compared to traditional desktop customers, why are mobile phone users much more likely to book a room or airline reservations for the same day?
A traveller using his or her phone does not need to make a reservation a couple of days or weeks in advance. They can decide