SEMESTER 1 (2009/2010)
MISS SABIHAH HITAM
FOOD AND BEVERAGE COMPANY
DUTCH LADY MILK INDUSTRIES BERHAD
NOOR FATHILLAH MOHAMAD MAKI AC082898
NOR AMIRA BAHARUDIN AC082906
NOR FARAH ATILIA JASMIM AC082909
NUR AIMI ZULKIFLI AC082918 NUR SHAKIRAH JAMAL NASIR AC083934
NUR SYAFIQAH SHAMSUDIN AC082935
|Particulars |Page | |Introduction: | | |- Company’s Background and History |3-4 | |Type of Products: | | |- Growing Children | | |- Family |5 | |- Young Adults | | |Organization Vision | | |- Corporate Vision |6 | |Organizational Structure | | |- Management Level |7 | |Major Competitors |8-9 | |SWOT Analysis | | |- Strengths | | |- Weaknesses | | |- Opportunities |10-17 | |- Threat | | |Conclusion | | |- Recommendation |18-19 |
Company’s Background and History:
Dutch Lady Milk Industries Berhad ("DLMI") is a leader in the quality branded dairy business in Malaysia. It was incorporated in 1963, and was the first milk company in Malaysia to be listed on Bursa Malaysia, the local Stock Exchange in 1968. Its holding company is Royal Friesland Foods, a Dutch multinational corporation and one of the largest milk companies in the world. Permodalan Nasional Berhad is the second largest shareholder in the Company.
DLMI manufactures and sells a wide range of quality dairy products and fruit juices for the home and export market such as Infant Formula, Growing-up Milk, Powdered Milk, Condensed Milk, UHT Milk, Sterilised Milk, Pasteurised Milk, Cultured Milk, Yoghurt and Fruit Juice Drinks. The Company's dairy products have a strong consumer following and are...