Distribution Channel

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Tourism distribution channel is a system of intermediaries or middleman that facilitates the sale and delivery of tourism services from suppliers to consumers (Buhalis and Law, 2001). Distribution channels can serve as part of the marketing mix that can makes the products available to consumers as the link between suppliers of tourism products and their end consumers, as well as the bridge between supply and demand (Kracht and Wang, 2010). This shows that, important to have a good distribution channel strategies to ensure information of the destination will be distribute aggressively. Pulau Meranti Lake is one of the potentially lake to be developed and promote as one of the tourism attraction. This lake situated at Puchong, nearby Sepang, Putrajaya and Cyberjaya. Pulau Meranti Lake has an abundance of rural land and plentiful of water resources. This two combination will create the potential for significance economic development and help it to become one of the best lakes for water based activity tourism. Changing on consumers preferences have expanded the range of channels that tourism suppliers might use to distribute their products and multi – channels distribution is now are common. Each channel or path to the market may appeal to different segments, suit some products more than others suit, and have a simple or complex structure. Somewhat more slowly, distribution is also being acknowledged as a key part of revenue management. Returns can vary significantly from one channel to the next with each channel having its own set costs and benefits (Pearce, 2009). Having a good strategy will help new potential destination like Pulau Meranti Lake to be expose, having marketing strategy will help suppliers knows opportunities or threats that might occur also the strength and weaknesses of Pulau Meranti Lake. There are several steps involved to developed distribution channel for Meranti Lake. Identify Customers Needs and Selection Preference; Needs and wants of...
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