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Business School
Proposal

Research Methods & Techniques

Dr Olu Aluko

Sami Alkahlout

Student No u0868476

List of Contents

1.Title……………………………………………………………………………3

2.Background to the research (context)………………………………………3

3.Research Objectives……………………………………………………….…4

4.Research questions………………………………………………………..….5

5.Literature Review…………………………………………………………….5

5.1.Introduction…………………………………………………………………..5

5.2.Current Trends in Airline Internet Marketing…………………………….5

5.3.Electronic Markets and Electronic Hierarchies…………………………....6

5.4.Electronic Marketplace Research……………………………………………7

5.5.Using Power Curves to Assess Industry Dynamics…………………………9

5.6.Consumer Behaviour Models……………………………………………..…9

5.7.The Buying Decision Process…………………………………………..……10

6.Methodology……………………………………………………………….…12

6.1. Conceptual Framework…………………………………………………....12

6.2.Research design………………………………………………………….….12

6.3.Expected data collection……………………………………………………14

7.Resources……………………………………………………………………15

8.References……………………………………………………………….….16

1. Title: Internet, consumer empowerment and marketing strategies in the Airline industries in the UK

2. Background

The European Council for Nuclear Research - CERN scientists, in late 1980's, were about to conclude the preparations for the largest and most inspiring and challenging invention: The Large Hadron Collider, which was completed in September 2008, but was still closed due to the Helium Leakage(Rincon.P, 2008). The recommended solution by Tim Berners Lee is the proposed World Wide Web - www, where they can store, keep track, and manage all the data gathered from the LHC on many sites all over Europe. In twenty years of time, the web has been transformed into a more beneficial, complicated and efficient tool than the original creators wanted it for by having a countless number of applications (The Economist, 2009). Since the internet has gained attractiveness and become more extensive, scientists were not the only cluster dealing with and benefiting from it any longer. Normal people and business communities have also joined the group of Internet users for communication with one another. By the end of 90's, internet became accessible widely. The increasing usage of the internet was giving people a good place in the market, and money investments. Internet was the new place for new groups of business people and firms. Internet firms and trading tradition models put the traditional ones aside, and they have started providing all the services and the free guidance via internet, where they get some rewards from the generated advertisements, and this ultimately led to the dotcom crash (Mills, 2001). Technical writers started to be known in 2003, Nicholas Carr, create resonance influence cheering businesses to slash information technology expenditures. He wrote the debated editorial IT Does not Matter (Carr, 2003). He says that escalating average of IT expenditure will not for sure or unavoidably assist businesses get a reasonable advantage. Small averages of assets were intimidating the IT future expenditure.

A very new addition took place in internet in 2004 when Google has started. It added a new dimension to the accessing and putting text advertisement to any search activity and results the success of Google has justified and supported many models of business which were expected to be damaged after the crash of dotcom. With the assistance of Google, markets have started achieving the lost confidence of their customers.

According to the Economist, (2009). “The only reason it had not worked the first time around, it was generally agreed, was a shortage of broadband connections. The pursuit of eyeballs began again, and a series of new Internet stars emerged: MySpace, YouTube, and Facebook. Each provided a free service in order to attract a large audience...
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