Daksh A Case
Yes, I would like to be a part of the team. This decision is based on the belief that Daksh will prove to be not only a successful venture but also a very profitable one, with early returns (break-even by 3rd year-Exhibit 13). To support this, several reasons have been identified by seeing the immense market potential and studying the business plan of Daksh. The reasons are outlined below:
1. All four of Daksh’s founders are successful individuals bringing with them a diverse pool of experience such as Vaish’s handling of starting and growing Quadrant Infotech. This reduces the risk of failure of Daksh and lends it more credibility.
2. There is huge potential in India for BPO due to availability of low cost intellectual capital (73% less than in USA-Exhibit 2) and other benefits such as reduced telecommunication costs and government incentives. This means that Indian companies can provide better quality of services at a much lower cost, as proven by GE Capital. According to NASSCOM and McKinsey’s forecast, this industry will grow to $19bn in revenues in 10 years. Daksh would establish its stronghold by having a first mover advantage if it starts at this time.
3. There is growing demand of off shoring increasing functions of the business by global organizations due to convenience, flexibility and cost savings. India is an increasing choice of these companies. This gives Daksh a ready market for doing business.
4. There is currently a lack of proper customer service functions in eTailers and other online businesses. The move towards better customer relationships worldwide is not being met with as only 29% internet companies reply to emails within a day and of that 50% replies are incorrect. With growing internet businesses and a current email volume of 500 million annually (Exhibit 3), there is a huge gap for a new venture like Daksh to fulfill by differentiating itself on superior quality. This will grow business for both Daksh and its customers as online
1. All four of Daksh’s founders are successful individuals bringing with them a diverse pool of experience such as Vaish’s handling of starting and growing Quadrant Infotech. This reduces the risk of failure of Daksh and lends it more credibility.
2. There is huge potential in India for BPO due to availability of low cost intellectual capital (73% less than in USA-Exhibit 2) and other benefits such as reduced telecommunication costs and government incentives. This means that Indian companies can provide better quality of services at a much lower cost, as proven by GE Capital. According to NASSCOM and McKinsey’s forecast, this industry will grow to $19bn in revenues in 10 years. Daksh would establish its stronghold by having a first mover advantage if it starts at this time.
3. There is growing demand of off shoring increasing functions of the business by global organizations due to convenience, flexibility and cost savings. India is an increasing choice of these companies. This gives Daksh a ready market for doing business.
4. There is currently a lack of proper customer service functions in eTailers and other online businesses. The move towards better customer relationships worldwide is not being met with as only 29% internet companies reply to emails within a day and of that 50% replies are incorrect. With growing internet businesses and a current email volume of 500 million annually (Exhibit 3), there is a huge gap for a new venture like Daksh to fulfill by differentiating itself on superior quality. This will grow business for both Daksh and its customers as online