Crafting and Executing Strategy: Concepts and Cases 17th Edition, (Chapters 1, 2, 3) Thompson−Strickland−Gamble Strayer, Bus 599
Management
Crafting and Executing Strategy: Concepts and Cases 17th Edition, (Chapters 1, 2, 3) Thompson−Strickland−Gamble Strayer, BUS 599
McGraw-Hill/Irwin
=>?
McGraw−Hill Primis ISBN−10: 0−39−096337−2 ISBN−13: 978−0−39−096337−6 Text: Crafting and Executing Strategy: Concepts and Cases, 17th Edition Thompson−Strickland−Gamble
This book was printed on recycled paper. Management
http://www.primisonline.com
Copyright ©2009 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher. This McGraw−Hill Primis text may include materials submitted to McGraw−Hill for publication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials.
111
MGMTGEN
ISBN−10: 0−39−096337−2
ISBN−13: 978−0−39−096337−6
Management
Contents
Thompson−Strickland−Gamble • Crafting and Executing Strategy: Concepts and Cases, 17th Edition
I. Concepts and Techniques for Crafting and Executing Strategy
2 2 20 52
1. What is Strategy and Why is it Important? 2. Leading the Process of Crafting and Executing Strategy 3. Evaluating a Company’s External Environment
iii
Notes
1
2
Thompson−Strickland−Gamble: Crafting and Executing Strategy: Concepts and Cases, 17th Edition
I. Concepts and Techniques for Crafting and Executing Strategy
1. What is Strategy and Why is it Important?
© The McGraw−Hill Companies, 2010
CHAPTER
1
What Is Strategy and Why Is It Important?
LEARNING OBJECTIVES
1. Understand the role of business strategies in moving a company in the intended direction, growing its business, and improving its financial and market performance. 2. Develop an awareness of the four
Crafting and Executing Strategy: Concepts and Cases 17th Edition, (Chapters 1, 2, 3) Thompson−Strickland−Gamble Strayer, BUS 599
McGraw-Hill/Irwin
=>?
McGraw−Hill Primis ISBN−10: 0−39−096337−2 ISBN−13: 978−0−39−096337−6 Text: Crafting and Executing Strategy: Concepts and Cases, 17th Edition Thompson−Strickland−Gamble
This book was printed on recycled paper. Management
http://www.primisonline.com
Copyright ©2009 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher. This McGraw−Hill Primis text may include materials submitted to McGraw−Hill for publication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials.
111
MGMTGEN
ISBN−10: 0−39−096337−2
ISBN−13: 978−0−39−096337−6
Management
Contents
Thompson−Strickland−Gamble • Crafting and Executing Strategy: Concepts and Cases, 17th Edition
I. Concepts and Techniques for Crafting and Executing Strategy
2 2 20 52
1. What is Strategy and Why is it Important? 2. Leading the Process of Crafting and Executing Strategy 3. Evaluating a Company’s External Environment
iii
Notes
1
2
Thompson−Strickland−Gamble: Crafting and Executing Strategy: Concepts and Cases, 17th Edition
I. Concepts and Techniques for Crafting and Executing Strategy
1. What is Strategy and Why is it Important?
© The McGraw−Hill Companies, 2010
CHAPTER
1
What Is Strategy and Why Is It Important?
LEARNING OBJECTIVES
1. Understand the role of business strategies in moving a company in the intended direction, growing its business, and improving its financial and market performance. 2. Develop an awareness of the four