2013 Syllabus – Summer Session
|MGMT S-6040 |Nicholas Nugent, Ph.D. | |International Marketing |Office Hours: before/after class | |Mon-Wed: 3:15 to 6:15 PM |& by appointment | | |Phone: 603-644-3115 | | |E-mail: firstname.lastname@example.org | | | | | |Instructional Team: | | |Nicholas Nugent, Jr., Ph.D. | | |Phone: 603-566-9710 | | |E-mail: email@example.com | | | | | |Margaret Nugent | | |Phone: 603-566-9916 | | |E-mail: firstname.lastname@example.org | | | | | | | | | |
This course involves the study of the issues involved in identifying, and developing, relationships with international markets. The course analyzes the marketing that occurs across national boundaries. Never before in the history of this country has international marketing been so critically important.
Textbooks & Required Reading:
1. Global Marketing, Keegan and Green, Pearson Publishers, 7th edition.
2. Regular reading of the Wall Street Journal.
Upon satisfactory completion of this course competency, a student should have the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products ion foreign countries. This includes American companies marketing elsewhere as well as foreign firms marketing their products here in the USA.
The course will be conducted through lectures, discussion, and case analysis. |Session |Date |Topics, Readings, & Assignments | |1 |6/24 |Introduction to international marketing. | | | |Scope & Challenge, “Do it” | | | |Keegan: Chapter 1 | |2 |6/26 |The International Mktg. Environment...