Course Outline

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  • Topic: Marketing, Kwantlen Polytechnic University, Grade
  • Pages : 32 (5820 words )
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  • Published : November 25, 2012
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ENTR 3140 - Entrepreneurial Marketing
Course Presentation
CRN 31778 Section S10 Fall 2012
Classroom: Fir 118 Time: Mondays 4:00pm - 6:50pm
Contents:
Instructor Information:!
Course Description!
Prerequisites:!
Co-requisites:!
Course Objectives!
Learning Activities!
Requirements!
Transferability !
Required Text & Materials!
Class Preparation/Attendance/Participation!
Assignment Standards & Professionalism!
Examinations - Mid-Term & Quizzes!
Use of email!
Use of phones/tablets/Recording Devices!
Evaluation!
Grading!
Instructor’s Schedule !
Online Learning Community !
Class Schedule (subject to minor revisions)!
University Policies!

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Instructor Information:
M. Amanda Bickell
Offices: Surrey, Cedar 2016, Richmond, 2200, Langley, 1601
Email - amanda.bickell@kwantlen.ca, Twitter - @AmandaBickell, Skype -bickella

1. Course Description
Students will learn to address complex marketing problems that need to be addressed with limited resources and recognition of the financial, operational, and HR consequences of the chosen strategy. Students will develop their problem solving, decision-making and planning skills through case analyses and applied exercises. They will also complete a marketing project for a local small business or community organization. Students will be required to undertake both individual and group work, drawing from the full range of business courses taken thus far.

2. Prerequisites:
None

3. Co-requisites:
None
NOTE: This syllabus is by way of announcement only and the instructor and KPU reserve the right to make changes, additions or deletions.

ENTR3140 - Entrepreneurial Marketing - Course Presentation
4. Course Objectives
LEARNING OBJECTIVES/OUTCOMES
A student who successfully completes the course will have reliably demonstrated the ability to: • address a real marketing issue with solutions that address financial, operational, and HR consequences

• employ qualitative and quantitative marketing and financial analysis • determine relevant information, information prioritization, critical issue identification with respective analysis, decision-making, alternative analysis, and recommendation generation • develop, support and defend their position and recommendations • manage major marketing projects using effective teamwork, time- and project-management skills

• solve marketing problems using marketing skills and techniques from the perspective of smalland medium-sized businesses • use current marketing technology efficiently and effectively • make effective and persuasive marketing presentations in both the written and oral forms • employ business networking skills

CONTENT
Content will include, but is not restricted to, the following: • Students will:
• cover topics including:
• target market identification and segmentation
• situational analysis
• market research
• competitive analysis
• macro and micro marketing environmental analysis
• marketing problem solving and decision making
• budgeting
• financial and cash flow analysis
• pricing strategy
• logistics and channel development
• product development
• advertising and promotional development
• selling strategy and international marketing
• employ analysis tools including: SWOT, Porter’s analytical models, PEST. • build upon their understanding of marketing principles using cases • complete a major term-long project working with an outside client/operating business, concluding with an oral presentation and written report.

A.Bickell
ENTR3140!

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ENTR3140 - Entrepreneurial Marketing - Course Presentation
5. Learning Activities
Activities may include, but are not restricted to, the following:








attending lectures and taking notes
participating in class discussions
analyzing case studies individually, and in small and large group settings researching essays and case studies
completing weekly...
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