Symbiosis Institute of International Business
Project Report on Manufacturing & Costing of “Kurkure”
Submitted By – Abhishek Puri (12020241108) Ankit Papriwal (12020241111) Ashwarya Jain (12020241048) Mukul Garga (12020241148) Tanay Tejasvi (12020241070)
Kurkure is the brand of PepsiCo under its Frito-Lay Indian division. The product is available in different exciting and tasty flavors.
February 25, 2013
PROJECT REPORT ON MANUFACTURING & COSTING OF “KURKURE”
“PepsiCo- The Market Leader
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. PepsiCo is also a dominant player in the snack food segment in India. PepsiCo's snack food company Frito-Lay is the leader in the branded potato chip market. It manufactures Lay's Potato Chips; Cheetos extruded snacks, Uncle Chips; traditional namkeen snacks under the “Kurkure” and “Lehar” brands; and Quaker Oats. Manufacturing facilities of PepsiCo in India: Kurkure is made in automated plants in three locations. These are in a. Channo (Punjab), b. Kolkata (Sankrail, Gangadharpur Village) and c. Pune(Ranjan Gaon) - Plot No C-5, MIDC, Rnajangaon, Vill Karegaon, Tal-Shirur, Dist-Pune412208 -INDIA Besides the manufacturing plants, it also owns a conversion unit at Faridabad, Haryana.
“Kurkure”- Where It Came From
Named after the Hindi word for "crunchy", Kurkure is a cheeto-like snack and is the flagship of Frito Lay's Indian division. It is one of the most popular food products in India today. The snack comes in 4 flavors. They are Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), Chilli Chatka (dark green pack) and Tamatar Hydrabadi Style (brown pack). The spirit and twinkle of celebrity Mrs. Juhi Chawla's personality complements and embodies what Kurkure stands for. Over the years, Kurkure has journeyed effortlessly from being a...
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