Corporate Social Responsibilty

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Corporate Social Responsibility in the Philippines

Prepared by the Asian Institute of Management RVR Center for Corporate Responsibility

Economy paper: Philippines 

Table of Contents I. Introduction............................................................................................................ PH-1 Early roots of CSR Drivers of CSR: Conscience or accountability

II. CSR Activities in the Philippines......................................................................... PH-4 The Filipinos’ perception of CSR Types and forms of assistance Volunteerism CSR benefactors in the Philippines Expansion of corporate giving programs

III. Assessing the CSR Activities............................................................................ PH-11 Corporate giving CSR, despite the economic downturn Measuring the gains from CSR

IV. Approaches and Strategies in the Promotion of CSR ....................................... PH-13 Types of CSR collaboration Roles of multi-sectoral groups A. Government Government Tax Incentives CSR in Local Government Units B. CSOs and NGOs C. Private Organizations

V. Conclusions and Challenges.......................................................................................... PH-19 Appendices ......................................................................................................................... PH-21 List of References ................................................................................................. PH-30

Economy paper: Philippines 

I. INTRODUCTION
Early roots of CSR Philanthropy has been a tradition in the Philippines, where individual giving and volunteerism are acknowledged to be “hidden forces” in the social and economic life of Filipinos. Its practice is particularly prevalent within and across families and kinship groups, and in church-related organizations or social welfare agencies which undertake such activities as Sunday collections, social events, fund drives “for-a-cause” like “Piso para sa pasig”, 1 the solicitation of donations, special fund campaigns (Christmas fund drives) and disaster relief operations. According to M.A. Velasco of the Center for the Study of Philanthropy, the notion of philanthropy and concern for humanity form part of the Asian psyche. In the Philippines, mutual aid is manifested in rural traditional communities. For example, the spirit of “bayanihan” (a Philippine tradition which entails ‘brotherhood’) is exemplified in the lending of mutual assistance. It is rooted in a deep sense of mutual respect. The bayanihan tradition was cited by Philacor, the Philippines’ leading manufacturer of refrigerators, washing machines and the like, for its decision to practice corporate citizenship. The company reported a threefold growth in actual returns to shareholders within a year after implementing CSR activities. The Philacor example supports the hypothesis that economic and ethical motives and benefits are not fundamentally opposed to each other but may actually be reconciled. 2

could not possibly thrive amidst an environment where the majority were poor. (See Appendix 1.) As then Department of Social Welfare and Development (DSWD) Secretary Dinky Soliman expressed that in today’s society, doing business is no longer just the survival of the fittest. Corporations need to give back something to the communities that support their services and programs. “CSR is the soul of capitalism. It makes corporations aware of the fact that doing business is not just the bottomline.” 3 As early as the 1950s, Eugenio Lopez Sr., founder of the Lopez Group of Companies, 4 alluded to the CSR concept, “We sincerely believe that a greater proportion of the earnings accrued from business should be returned to the people, whether this be in the form of foundations, grants, scholarships, hospitals or any other form of social welfare benefits. We consider this a sound policy and a good investment which, in the long...
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