Nisha Purushothaman Ami Shah
Control is the process of ensuring that actual activities conform to planned activities.
Characteristics of the Control Process
• The control process is cyclical which means it is never finished. Controlling leads to identification of new problems that in turn need to be addressed through establishment of performance standards, measuring performance etc.
• Employees often view controlling negatively. By its very nature, controlling often leads to management expecting employee behavior to change. No matter how positive the changes may be for the organization, employees may still view them negatively.
• Control is both anticipatory and retrospective. The process anticipates problems and takes preventive action. With corrective action, the process also follows up on problems.
• Controlling is related to each of the other functions of management. Controlling builds on planning, organizing and leading.
STEPS IN THE CONTROL PROCESS
Robert J. Mockler divides control into the four steps:
1. ESTABILISH STANDARDS AND METHODS FOR MEASURING PERFORMANCE 2. MEASURE THE PERFORMANCE
3. DETERMINE WHETHER PERFORMANCE MATCHES THE STANDARDS
4. TAKE CORRECTIVE ACTION
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