Concept of Celebrity: Celebrity Sells

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CONCEPT OF CELEBRITY
CELEBRITY SELLS
AN EXPLORATION OF THE CONCEPT OF CELEBRITY AND ITS IMPORTANCE WITHIN MAGAZINE PUBLICATION DESIGN

Our thinking about human greatness has changed since Shakespeare divided great individuals into three classes: Those who had greatness thrust upon them, those who achieved greatness, and those born great. The concepts of stars, Celebrities, and prominent people are social constructs. As the meaning of celebrity will perpetually redefine itself in an ever changing world, the concept of celebrity has transformed from an aristocratic good into a mass manufactured product. The media plays a crucial role in the creation of Celebrities. They provide visibility and a distribution channel of Celebrities’ activities, which contribute to their social standing, by the same token they can decide whether someone who embodies talent and skills is newsworthy or not, make someone a star, or destroy their reputation and in turn damage their selling power. Celebrity content has become fundamental to the publishing industry in the twenty-first century. Since the 1920s the Celebrities in popular magazines represented those of consumption (entertainment, sport) rather than production (business, natural sciences) and as a result the magazine industry today has become a trillion dollar industry built on selling an image. Celebrity features within magazines have proved its capacity to attract attention and to drive consumption. They are designed to sell and portray a certain ‘feel’ or style. Magazines use celebrities as a form of inspiration to sell products or a look, Magazines such as ‘Shop til you drop’, ‘InStyle’, ‘Vogue’ and ‘Grazia’ present street style photos of celebrities from day to day activities, parties and red carpet events to show the reader how to ‘get the look’ and celebrity journalism plays the crucial role of distributing the celebrity product and maintaining the popularity of that given celebrity, communicating news, trends,...
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