Competitor Analysis of Sony Electronic Industry.Docx

Only available on StudyMode
  • Topic: South Korea, LG Group, LG Electronics
  • Pages : 6 (1896 words )
  • Download(s) : 360
  • Published : May 12, 2013
Open Document
Text Preview
Competitors Analysis Of SONY Electronics Industry
The strategic competitors of Sony are LG, Samsung & Panasonic. Brief information about the competitor of Sony Electronics Corporation
LG Electronics (Korea) is a multinational electronics company, the second-largest South Korean chaebol following Samsung headquartered in Yeouido, Seoul, South Korea. The company operates its business through four divisions: Mobile Communications, Home Entertainment, Home Appliances, and Air Conditioning & Energy Solutions. It is the world's second-largest manufacturer of television sets and third-largest producer of mobile phones. It is a flagship subsidiary company of LG Group, one of the world's largest conglomerates. LG, a Korean company has been maintaining good worth in the market of India Electronic industry and is a leader in almost all the categories. Revenue US$ 46.82 billion (2011) Net income US$ -367.3 million (2011) Total assets US$ 27.27 billion (2011) .LG sold 116.7 million mobile phones in 2011, corresponding to a market share of 8.4%. Subsidiaries-LG Electronics, LG Display, LG Telecom, LG Chem , LG Life Sciences, LG Solar Energy The brand platform –

The LG brand is composed of four basic elements
-Value
-Promise
-Benefits
-Personality
The Brands Core Value that never changes:
-Trust
-Innovation
-People
-Passion
The mission of LG is to provide the customers with utmost satisfaction through leadership. The fundamental policy of development is to secure product leadership that the Customers may have the utmost satisfaction.

FUTURE PLANS-LG has a positive perception of India and the Indian consumer.LG is also planning to invest over US$ 208 million in India over the next three years to expand the business. Mobile software development is also on LG’s agenda.

Samsung Electronics (SEC, Korea) is a South Korean multinational corporation, specializing in electronics and information-technology (IT), and is headquartered in Suwon, South Korea. SEC is the flagship subsidiary of the Samsung Group and comprises assembly plants and sales networks in 61 countries across the world. . In the global LCD panel market, the company has maintained the leading sales position for eight years in a row. Samsung Electronics is aiming to capture 35% of the market share in the fast growing panel TV market which comprises of LED, LCD and Plasma Tech TV. The company had a 30% market share of flat TV’s during 2011-12 in India and now targeting 35%by the end of 2012-13. Revenue US$ 247.5 billion (2011) Net income US$ 18.3 billion (2011) Total assets US$ 384.3 billion (2011)[2 Total equity US$ 224.7 billion (2011)

Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future." As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward. Mission Statement of SAMSUNG

“Samsung aims to become India’s leading volume retailer in the consumer electronics segment” * Achieving its aim by focusing on its Core Strategy
* Work on strengthening its unique Brand Image
* Gaining Customer Satisfaction
Samsung is hoping their role in the London 2012 Olympic Games will provide a "golden moment" for the company's UK reputation, according to Olympic news outlet Around the Rings. Vice President Gyehyun Kwon told ATR that "double digit gains in U.K. consumer awareness are possible" through Samsung's partnership with London 2012.

Panasonic Corporation, formerly known as Matsushita Electric Industrial Co., Ltd, is a Japanese multinational electronics corporation headquartered in Kadoma , Osaka, Japan. Its main business is in electronics manufacturing. It has grown to become one of the largest Japanese electronics producers, alongside Sony and Toshiba. In...
tracking img