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Compare the Marketing Techniques

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Compare the Marketing Techniques
Task 2:

[M1]

| |Co.op mart (COOP, SaiGon COOP , 2011) |Viet fashion (Ninomaxx, 2010) |
|Growth |Product development |Creating some new products which are belong to their brand. |Publishing new collections to market in a season or yearly. They change style, colour, kind of |
|strategies | |Selling them in the old market with low price and same |fabric, shape, etc to attract people in the old market. Changing all the time and making some |
| | |quality. |new things are the ways to develop products. Which strategies are usually application for the |
| | | |fashion industry. |
| | |Similarity: This marketing strategy makes firms have diversity large product which easy to meet need of customers, attract them buy goods. It reduces risks in |
| | |business by dividing it into many different part. Both company successed with this because they made it suitable for their business. |
| |Market development |Co.op mart opened an agency in Hanoi after a long term |When Viet fashion affirmed a steady position of fashion industry in Vietnam, then they expand |
| | |developing strongly in South of Vietnam. |their system to other area like EU, Asia, Middle East, etc. |
|Branding |Co.op mart is the supermarket so they can't make a completely |Owing to the brand reputation, Viet fashion concentrate on extending brand by
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