Communication Research and Advertising

COM306D
Communication Research

Assignment 1

Unique number: 385697

Semester 2

Student number: 41783751

TASK 5.10

I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301/4/2013 regarding technical and presentation requirements, referencing techniques and plagiarism.

Signature: Signed
Name: Teboho Letshaba
Student Number: 41783751
Date: 25 July 2013
Witness’s signature: Signed Keletso Ratlhagane

TABLE OF CONTENTS
1. MAIN ISSUE 5
1.1 Main issue criteria 5
1.1.1 Nature of research 5
1.1.2 Time dimension 5
1.1.3 Action 5
1.1.4 Issue 5
1.1.5 Method 6
2 RESEARCH CRITERIA 6
2.1 Relevance 6
2.2 Researchability 6
2.3 Feasibility 6
2.4 Ethical acceptability 7
3 EXTENT 7
3.1 Brief background of the publications 7
3.1.1 Drum 7
3.1.2 KickOff 8
3.2 Geographical boundary 8
3.3 Nature of the time dimension 8
3.3.1 Motivation for choice of time 9
4 POPULATION 9
4.1 Target population 9
4.2 Accessible population 9
4.3 Population characteristics 10
4.4 Units of analysis 10
5 ASSUMPTIONS 11
5.1 Sub issues 11
6 GOAL and OBJECTIVES 12
6.1 Nature of the goal 12
6.2 Relationship of goal and objectives to the main issue 12
7 RESEARCH QUESTIONS 12
8 THEORETICAL APPROACH 13
8.1 What each creative concept mean 14
9 RESEARCH DESIGN 16
9.1 Qualitative design 16
9.2 Quantitative design 17
9.3 Inductive reasoning 17
9.4 Deductive reasoning 18
9.5 Methods and techniques to collect qualitative data 18
9.6 Methods and techniques to collect quantitative data 19
9.7 Why the design