Communication Final Study Guide

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Comm201 Spring 2012 Exam Study Guide
Preliminary Version: Subject to change through 26 April 2012

This version: 12 April

Lectures, Etc.
Three basic types of metaphor
O’Keefe’s three message design logics
Modernism, postmodernism, structuralism and poststructuralism

Lunsford's The Everyday Writer
Top 20 most common writing errors
APA citation style (in-text and reference lists)

Muller & Craig, “Introduction”
Definitions of theory
The relationship between professional/scholarly theorizing and everyday/lay theorizing •Metadiscourse
Practical (approach to) theory/theorizing
....Comparison with empirical and normative approaches to theory/theorizing

Craig & Muller, “Introduction to Unit II: Metatheory”
Four types of metatheoretical assumptions that underlie any theoretical claim. (“The Ologies”) •Approaches to metatheoretical assumptions:
practical theory
empirical scientific theory
hermeneutic and interpretive theory (discussed as practiced in social science) •critical theory
postmodernism or postmodern theory
Plausibility and interestingness as ways to assess theories

Craig & Muller, all other unit introductions
You should know what distinguishes each tradition, how communication is traditionally conceptualized in each tradition, and which readings are associated with that traditions. •Also be familiar with the basic sketches of assigned readings from that unit .

Craig, “Communication Theory as a Field”
7 traditions in communication theory
Dialectical-dialogical coherence
Practical theory/theorizing, its distinctions from other named approaches to theorizing •Metadiscourse and metacommunication
The “constitutive metamodel” for communication theorizing •Reasons for incoherence or confusion about communication as a field

Golafshani, “Understanding Reliability and Validity in Qualitative Research” •Types of reliability and validity...from both qualitative and quantitative research perspectives •Qualitative vs. quantitative data types


Aristotle, “Rhetoric”
Definition of rhetoric (friendly hint: see the statements following the section title “2”) •Relationship between rhetoric and dialectic
3 means of effecting persuasion: logos, ethos, pathos
Enthymeme and Syllogism
Three types of rhetoric: political, forensic, ceremonial (and their relations to functions, time, and goals/ends of rhetoric) •Why rhetorical education is a moral enterprise, not merely a functional one

Burke, “A Rhetoric of Motives”
Consubstantiation / consubstantiality
Why this is different from an Aristotelian perspective on rhetoric •As stated in the closing section, the relation between identification and persuasion •From lecture: 3 strategies/techniques for promoting identification

Peirce, “What is a Sign?”
What qualifies a thing as sign? (Friendly hint: look for the “insofar as...” statement.) •likenesses/icons, indices/indications, and symbols
What does Peirce mean when he says, “ In all reasoning we have to use a mixture of likenesses, indices, and symbols”?

Barthes, “The Photographic Message”
The photographic paradox
Denotation and connotation
Six connotation procedures
The historical meaning of photographic messages
Three types of connotation or connotation outcomes: perceptive, cognitive, ideological/ethical

Buber, “Dialogue”
(The life of) dialogue, (the life of) monologue
“Basic movements”
“Turning to the other” and “reflexion”
Observing, onlooking, becoming aware

Watzlawick, Beavin, & Jackson, “Some Tentative Axioms of Communication •The six axioms of communication
The definition of “axiom”

Lang, “The Limited Capacity Model of Mediated Message Processing” •Information processing
Lang’s view of persons as information processers
Three subprocesses of Lang’s model – encoding, storage, retrieval •Automatic vs. controlled processes
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