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Comm 4QA3 Lect 1

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Comm 4QA3 Lect 1
4QA3 Operations Modeling and Analysis

Winter 2013

About the Instructor
Teaching:
At Georgia Tech
• Operations Analysis
At Technology University of Eindhoven, Netherlands
• Operations Management
• Project Management
• Logistics
At Binghamton University, State University of New York:
• S
Supply chain management l h i
• Operations management

Operations Modeling and Analysis
4QA3 Winter 2013

Introduction
Dr. Kai Huang

Consulting/ Projects:
• Phillips Electronics
• ASML
• …

1

Research Interests:
• Inventory Control and Production Planning
• Service Operations Management

What is Operations Management?

Economics View

The management of processes to deliver goods and services. 2

• Decide price/quantity/variety
• Tell operations to produce quantity/variety
• Assumes:

or, how are people and technology employed to ‘get things done’.

–Consistency of quality
–Cost is minimized
–Delivery is assured
–No variability!!

Can apply to major corporations (Amazon, Dell
Computers, etc.).
Smaller firms – if you start a bakery, how do you decide how much bread to make for the day? How much raw material do you order? When do you order? 3

4

Operations View

Necessity of Operations Management

• Operations needs to know the details:

Because the function of operations is to implement firm strategy. –Quality (reliability vs. cost)
–Timeliness of demand, production, etc.
–Certainty of forecasts
–Resource requirements

Example: The Custom Foot shoe store,
“custom footwear at off-the-rack prices”
(see F t
(
Fortune article, “Best Practices…”, 11/10/1997) ti l “B t P ti

An example of mass customization.
(see Business Week article,
“A Mass Market of One”, 12/2/2002)

5

6

1

4QA3 Operations Modeling and Analysis

Custom Foot in-store computer scans customer foot

Winter 2013

Operations at Custom Foot

Benefits:
People willing to pay more
Data on people stored; order

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