Comm 130 Study Guide

Topics: Demographics, Demographic profile, Audience theory Pages: 2 (526 words) Published: April 9, 2013
Contiguous audience – people sitting or standing immediately in front of the speaker. The contiguous audience gives the speaker a physical audience to speak to and provides immediate feedback for the speaker. Media audience – mass media allow speakers to expand their audience by entering the homes and organizations of people they can never get to know personally. It is not possible to predict the reactions of every audience member when the speaker’s message is delivered. Audience analysis – systematic gathering of information about an audience in an effort to learn everything possible about it that is relevant to the topic. Audience demographics – demographic makeup refers to the social characteristics of the audience. Analysis by social categories (example: gender, age, religion) can reveal beliefs and orientations that audience members are likely to share and that are likely to affect how they will respond to a particular topic, an approach to that topic, and a particular speaking style. Audience Psychographics – audience psychographics seek to determine what kinds of attitudes, beliefs and opinions people share. A psychographics audience analysis includes the audience motives for being in the audience, its interest and knowledge of the speakers topic and the audience members personal feelings. Formal Methods of Audience analysis – focus group interviews and questionnaires or surveys Informal Audience analysis – Talk to people who will read the final document. Example: talk to people who use the product, talk to people who have read a publication. Interviews development and marketing staff. When using the types of audience analysis methods - Demographic information, Psychographic information, and situational information An open question can’t be answered with a simple one word answer. It forces the person to give a longer more detailed answer. Example : Closed question : do you like school? Open question : How do you feel about school? Leading question –...
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