Coca Cola Report

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  • Topic: Coca-Cola, Cola, The Coca-Cola Company
  • Pages : 27 (6425 words )
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  • Published : December 24, 2012
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REPORT ON COCA COLA

SUBMITTED TO:
MR. RASHID SAEED

SUBMITTED BY:
MUBESHRAH TEHSEEN(MB-09-10)
SAIMAH A MAJEED(MB-09-13)
AZHAR AYUB(MB-09-37)
WAQAR HAIDER(MB-09-24)

Semester:MBA 4th

THE EXORDIUM

Nothing is deserving worship Almighty Allah,
the most Merciful, Compassionate and Gracious.
All praises for him because he is the
creator of this mysterious universe
and guides us with the
Holy Prophet Mohammed (Peace be upon him)
and
Holy Quran
to explore it. We supplicate that Allah grant
us serenity to accept the things we cannot
change, courage to change The things we can,
and wisdom to know the difference.

ACKNOWLEDGMENT

Above all we are indebted to almighty Allah, lord of our life and of everything in the universe and His HOLY PROPHET MUHAMMAD (peace be upon him) whose blessings enabled us to perceive and pursuit higher ideas of life.

“THE PROFOUND EFFECT OF A TEACHER UPON THE STUDENTS CAN BE DESCRIBED BY THE LIVES OF HIS STUDENTS”
(PRINYA NATALYA)

We deem it with an honor and privilege to record sense of gratitude to the respected resource person Mr. Rashid Saeed for his constructive style of teaching and maintaining very open and competitive atmosphere within the class.

We would like to thank our respected teacher Mr. Rashid Saeed for giving us the opportunity to explore our potential and skills and made a Report on “COCA COLA COMPANY”. He has given us thorough knowledge and provides deep and crystal clear understanding about “Strategy Management” because of that I am able to prepare this report.

DEDICATION

Dedication is a devotion to whom we love,
who our benefactors are, who pray for us
and who made us capable of doing all
these under this head, there are three
personalities, which are our PARENTS,
our TEACHERS & our FRIENDS.
So we have devoted our report to
our beloved Parents,
respectable Teachers
and
loving Friends.

TABLE OF CONTENTS

Vision Statement………………………………………………………………………….01 Mission Statement………………………………………………………………………02 Introduction………………………………………………………………………………03 History……………………………………………………………………………………04 History of Bottling……………………………………………………………………….06 Shared Values……………………………………………………………………………07 Objectives of Coca Cola…………………………………………………………………07 Goals of Coca Cola………………………………………………………………………07 Management……………………………………………………………………………..08 Coke History in Pakistan………………………………………………………………..10 Brands of Coca Cola…………………………………………………………………….11 Competitors of Coca Cola………………………………………………………………13 Competitive Advantage…………………………………………………………………14 How Coke Determine its Yearly Budget………………………………………………..15 Product Life Cycle of Coca cola………………………………………………………..16 Developing International Strategy……………………………………………………...17 Marketing Mix of coca cola…………………………………………………………….19 Portfolio Analysis……………………………………………………………………….22 SWOT Analysis…………………………………………………………………………23 PEST Analysis…………………………………………………………………………..24 Developing Strategies, tactical goals

And plans of Coca Cola…………………………………………………………………25 Recommendations………………………………………………………………………26 Conclusion………………………………………………………………………………26 Bibliography…………………………………………………………………………….27

VISION STATEMENT

Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth. •People: Be a great place to work where people are inspired to be the best they can be. •Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. • Planet: Be a responsible citizen that makes a difference by helping...
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