Coca Cola CSR
CSR Case Studies: Coca-Cola
1. Why did Coca-Cola Vietnam chose to work on water projects?
Coca Cola is a beverage company, a major consumer of water resources, it uses 2.43 liters of water to produce just 1 liter of beverage which makes it prone to criticism and consumer boycotts so to protects its brand image and defend its vision statement, which said be a responsible citizen, and run its business smoothly it decided to start water program to maintain its operations in Vietnam and build a CSR reputation.
2. What is the risk to Coca-Cola’s reputation in using too much water and producing waste water?
As Coca Cola uses too much water, it uses 2.43 liters of water to produce just 1 liter of beverage, and produces waste water in the manufacturing process that is condemn by environment and community activist for lessen the water supplies and destroying the environment through waste water it is a risk to Coca Cola reputation as it work globally as a CSR company and its strong brand imagining
3. How does Coca-Cola’s community based projects help them promote their business interests?
Coca Cola demonstrate itself as a profit-making company and a global company with a highly institutionalized CSR program and has a positive brand image because of its community based projects and it helps it to run its business. As according to the company publication Relish Report, the motives for replenish the water is for sustainable and suitable communities because it is the foundation of the business and it support to enhance business interests. Further its water stewardship strategy involves plant performance, watershed protection, sustainable communities and helping to raise awareness all things work as a catalyst in promoting business interests.
4. Identify Coca-Cola’s stakeholders in Vietnam. What key stakeholder(s) is Coca-Cola missing with its community projects in Vietnam?
Coca-Cola’s stakeholders in Vietnam are local rural
1. Why did Coca-Cola Vietnam chose to work on water projects?
Coca Cola is a beverage company, a major consumer of water resources, it uses 2.43 liters of water to produce just 1 liter of beverage which makes it prone to criticism and consumer boycotts so to protects its brand image and defend its vision statement, which said be a responsible citizen, and run its business smoothly it decided to start water program to maintain its operations in Vietnam and build a CSR reputation.
2. What is the risk to Coca-Cola’s reputation in using too much water and producing waste water?
As Coca Cola uses too much water, it uses 2.43 liters of water to produce just 1 liter of beverage, and produces waste water in the manufacturing process that is condemn by environment and community activist for lessen the water supplies and destroying the environment through waste water it is a risk to Coca Cola reputation as it work globally as a CSR company and its strong brand imagining
3. How does Coca-Cola’s community based projects help them promote their business interests?
Coca Cola demonstrate itself as a profit-making company and a global company with a highly institutionalized CSR program and has a positive brand image because of its community based projects and it helps it to run its business. As according to the company publication Relish Report, the motives for replenish the water is for sustainable and suitable communities because it is the foundation of the business and it support to enhance business interests. Further its water stewardship strategy involves plant performance, watershed protection, sustainable communities and helping to raise awareness all things work as a catalyst in promoting business interests.
4. Identify Coca-Cola’s stakeholders in Vietnam. What key stakeholder(s) is Coca-Cola missing with its community projects in Vietnam?
Coca-Cola’s stakeholders in Vietnam are local rural