Preview

Coca-Cola

Better Essays
Open Document
Open Document
1003 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coca-Cola
The public issue facing The Coca-Cola Company was its impact on availability and accessibility on water sources. A Public issue is mostly the one that affects a person’s day to day life. The traditional use of land by communities and farmers on a diverse scale of production becomes much more difficult when water sources are at risk. (Hwang & Steward, 2008). Water conservation had become a huge issue in India and all over the world. A decade ago Coca-Cola faced a major crisis in south India. The government and several non-governmental organizations objected so strongly to its water consumption that it was banned from soft-drink production in the region (Lovegrove).
Generally “performance-expectations gap” indicates a gap between what the firm wants to do or is doing and what stakeholders expect (Lawrence and Weber, 2014). In this case, the issue was the consumption of water by TCCC which deprived local villagers from using water for everyday use such as drinking, household chores, and irrigation. Stakeholders’ concerns were related to the use of water by the company while giving out dangerous water with high pesticide levels. On the other side, company argued that water use was essential in company to run its business.
Radar is an instrument that uses microwave radiation to detect and locate distant objects, which are often displayed on a screen; law enforcement authorities use radar, for example, to track the speed of passing cars (Lawrence and Weber, 2014). The Chapter identifies eight different environments, Geophysical Environment, Customer Environment, Competitor Environment, Technological Environment, Social Environment, Political Environment, and Legal Environment. The environment that would be most significant is Geophysical Environment. High level of pesticides, which was a major cause of disease, was one of the main cause affecting geophysical environment. The company was using too much water in manufacturing process such as wash bottles, clean



Citations: Lovegrove, Nick. "Triple-strength Leadership." Www.hindu.com. N.p., 18 Sept. 2013. Web. 31 Aug. 2014. <http://www.thehindu.com/todays-paper/tp-features/tp-opportunities/triplestrength-leadership/article5139870.ece?css=print>. Lawrence, A., & Weber, J. (2014). A Brawl in Mickey’s Backyard. In Business and society: Stakeholders, ethics, public policy (Fourteenth ed., p. 22). Hwang, L., & Stewart, E. (2008, March 1). Drinking It In: The Evolution of a Global Water Stewardship Program at The Coca-Cola Company. Retrieved August 31, 2014, from http://www.bsr.org/reports/Coke_Water_Study_March_2008.pdf

You May Also Find These Documents Helpful

  • Satisfactory Essays

    3. All of the stages in the issue management process were applied in this case. Coca-Cola used the identify issue in order to identify the problem of using too much water, in which they then used the analyze issue to determine what plants are using too much water and where can they improve in their operations to make them more efficient. After analyzing the situation they then generated options on how to cut down on their water usage and how to give back to help the communities that they have taken water from. They then proceeded to take action joining in reducing usage, recycling and replenishing. Coca-Cola decided to take action by supporting and participating in various water conservation projects and would only discharge water from their plants…

    • 519 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Performance-expectation gap – ‘a gap between what the firm wants to do or is doing and what stakeholders expect.’ In the above case, the stakeholders were concerned with TCCC’s water consumption claiming it deprived local villagers of supplies for drinking water and irrigation, and depleting groundwater by its processes. They also raised concerns with the quality of its products, which they believed contained dangerous levels of pesticide residues. The corporation’s actions clearly did not match up to the stakeholders’ expectations.…

    • 619 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The major issue facing The Coca Cola Company is the availability of water. Because all aspects of the production are dependent on this resource, from the company’s perspective water is the key component of profitability. Other stakeholders, such as residents of the surrounding area and organizations such as the World Wildlife Foundation and other environmental groups had a different point of view; profitability was not a concern. These stakeholders were concerned with long term effects of demand on the water supply and contamination of water runoff.…

    • 956 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Coca Cola

    • 333 Words
    • 2 Pages

    Coca-Cola has strived and accomplished sustainability as being one the most successful leaders of the beverage industry today. Created centuries ago in 1886 by Atlanta pharmacist John Pemberton, Coca-Cola was sampled by customers who all agreed that this drink was something special (heritage.coca-cola.com). According to the coca-cola company.com, Coca-Cola has over 500 beverage brands-including four of the world's top-five sparkling brands. However, because of various factors, Coca-Cola searched for alternatives centered on non-carbonated beverages.…

    • 333 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Coca-Cola

    • 4713 Words
    • 19 Pages

    The Company was incorporated in England in 1904 as British Tobacco Co. (Australia) Ltd and formed to acquire a number of tobacco manufacturers, including W.D. and H.O. Wills Ltd, British-Australasian Tobacco Company Pty Ltd, the States Tobacco Company Pty Ltd and Kronheimer Ltd.…

    • 4713 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Coca Cola

    • 784 Words
    • 4 Pages

    Select a publicly traded company to research and evaluate its Human Resource (HR) and business strategy, HR department job positions, and ways it markets its company regarding human capital. Some company Websites that provide this information are listed below:…

    • 784 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Coca Cola

    • 467 Words
    • 2 Pages

    1. Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that empathized global standardization? What were the benefits of such a strategy?…

    • 467 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Ethics in Coke India

    • 1664 Words
    • 7 Pages

    This case is about the global water sustainability initiatives undertaken by The Coca-Cola Company (Coca-Cola). It details the activities undertaken by Coca-Cola's management and employees to contribute to the benefit of the society and community in which the company operated by pledging to return all the water it used in its operations back to the environment. On June 5, 2007, Coca-Cola and the World Wildlife Fund (WWF) launched a global project that focused on water conservation.…

    • 1664 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Coca Cola's Water

    • 565 Words
    • 3 Pages

    This case also is applied as a social environment by The Coca-Cola Company not studying the social environment. The company’s bottling plants used too much water which deprived locals from irrigation and drinking water.…

    • 565 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The sustainability agenda has been a challenging one for global drinks giant CocaCola. As one of the world’s biggest brands, and an icon of American consumer…

    • 1480 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Coca cola ethic

    • 465 Words
    • 2 Pages

    Even in the code of ethics of Coca-Cola has pointed out that helping build and support sustainable communities is one of their vision. However, they set up their production plants in India and brazil where the law systems are still imperfect and environment of those places had been greatly affected. The depleting level of ground water has come to people's concern.…

    • 465 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Coca Cola Research Paper

    • 1398 Words
    • 6 Pages

    Hutt, P. P. (2001). The Image and Politics of Coca-Cola: From the Early Years to the Present.…

    • 1398 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Favorite Brand Paper

    • 1366 Words
    • 5 Pages

    Coca-Cola is an exceptional brand because it has created its success with effective marketing tools. First, Coca-Cola incorporates social responsibility to their business. Social responsibility is a company’s obligation to improve its positive effects of society and reduce its negative effects (Perreault et al. 2011). Coca-Cola has mastered this concept by making positive improvements to lessen the effects of production on the planet. The company has prevented 5M metric tons of carbon dioxide…

    • 1366 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    28. 1. What was the public issue facing the coca-cola company in the case? Describe the “performance-expectations gap” found in the case-what were the stakeholders' concerns, and how did their expectations differ from…

    • 496 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    -Water scarcity and poor quality could negatively impact the Coca-Cola system’s production costs and capacity.…

    • 611 Words
    • 3 Pages
    Satisfactory Essays