Chapter 3-5 Quiz

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* Question 1
2 out of 2 points
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| Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?Answer | | | | | Selected Answer:|     the marketing environment|

Correct Answer:|     the marketing environment|
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* Question 2
2 out of 2 points
| |
| Percy Original caters to a market of individuals and households that buy goods and services for personal consumption. What type of market does Percy Original cater to? Answer | | | | | Selected Answer:|    consumer|

Correct Answer:|    consumer|
| | | |
* Question 3
2 out of 2 points
| |
| Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings. However, if the sample size is small, a researcher would be most concerned about which of the following?Answer | | | | | Selected Answer:|     generalizing from the results| Correct Answer:|     generalizing from the results|

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* Question 4
2 out of 2 points
| |
| Which demographic group is also referred to as the echo boomers?Answer | | | | | Selected Answer:|    Millennials|
Correct Answer:|    Millennials|
| | | |
* Question 5
2 out of 2 points
| |
| ________ is(are) the most basic cause(s) of a person's wants and behavior.Answer | | | | | Selected Answer:|    Culture|
Correct Answer:|    Culture|
| | | |
* Question 6
2 out of 2 points
| |
| The marketer wants to understand how the stimuli are changed into responses inside the consumer's ________, which has two parts: the buyer's characteristics that influence how he or she perceives and reacts to the stimuli and the buyer's decision process itself.Answer | | | | | Selected Answer:|     black box|

Correct Answer:|     black box|
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* Question 7
2 out of 2 points
| |
| ________ is never simple, yet understanding it is the essential task of marketing management.Answer | | | | | Selected Answer:|     Consumer buying behavior|
Correct Answer:|     Consumer buying behavior|
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* Question 8
2 out of 2 points
| |
| What is a major drawback of probability sampling?Answer | | | | | Selected Answer:|    It can be time consuming.|
Correct Answer:|    It can be time consuming.|
| | | |
* Question 9
2 out of 2 points
| |
| In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment? Answer | | | | | Selected Answer:|    channels |
Correct Answer:|    channels |
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* Question 10
2 out of 2 points
| |
| Consumer organizations and environmental groups are examples of ________ publics.Answer | | | | | Selected Answer:|    citizen-action|
Correct Answer:|    citizen-action|
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* Question 11
2 out of 2 points
| |
| Members of which type of market buy goods and services for further processing or for use in the production process? Answer | | | | | Selected Answer:|     business|
Correct Answer:|     business|
| | | |
* Question 12
2 out of 2 points
| |
| Which of the following is NOT a disadvantage of telephone interviews? Answer | | | | | Selected Answer:|    Interviewers may explain or probe more deeply on some questions.| Correct Answer:|    Interviewers may explain or probe more deeply on some questions.|

| | | |
* Question 13
2 out of 2 points
| |
| Which type of organization helps companies to stock and move goods from their points of origin to their destination?Answer | | | | | Selected Answer:|     physical distribution firm| Correct Answer:|     physical distribution firm|...
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