Chapter 11 Marketing

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CHAPTER 10

DEVELOPING NEW PRODUCTS AND SERVICES

Test Item Table By Major Section of the Chapter and Level of Learning

|Major Section of the Chapter |Level of Learning | | |Level 1: Knowledge |Level 2: Comprehension |Level 3: Application | | |(Knows Basic Terms & Facts) |(Understands Concepts & Principles) |(Applies Principles) | |Apple, Inc. | |1,2 | | |(pp. 253-254) | | | | |The Variations of Products |3,4,5,6,16,18,21,22, |8,9,11,12,13,14,15,28,31,32, |7,10,17,19,20,25,26,29,30,35,36 | |(pp. 254-256) |23,24,27,33,34,38 |37,39,40,207,208 | | |Classifying Consumer and |41,42,48,49,51,59,68, |44,45,46,47,53,54,55,56,57, |43,50,52,60,61,62,70,71,74,75, | |Business Goods |76,77,81,82,84,85,86, |58,63,64,65,66,67,69,72,73, |78,79,83,88,89,91,92,96,97, | |(pp. 256-258) |90,93,95,211 |80,87,94,209,212 |210 | |New Products and Why They |105,112,118,133 |98,99,102,103,104,108,115, |100,101,106,107,109,110,111, | |Succeed or Fail | |122,124,125,126,127,132, |113,114,116,117,119,120,121, | |(pp. 258-266) | |134,135,138,139,144,213,214, |123,128,129,130,131,136,137, | | | |215 |140,141,142,143,145 | |The New-Product Process |146,147,148,151,159, |149,152,155,156,157,162,164, |150,153,154,158,161,172,173, | |(pp. 266-274) |160,163,165,168,169, |166,167,171,170,181,182,185, |175,176,178,179,184,189,191, | | |10,174,177,183,186, |187,198,199,200,201,202,203, |192 | | |188,190,193,194,195, |204,216,217,219,219 | | | |196,197 | | | |Video Case: 3M Greptile Grip | |205,206,220,221 | | |Golf Glove | | | | |(pp. 275-277) | | | |

Note: Bold numbers indicate short essay questions.
Underlined numbers indicate visually enhanced questions.

CHAPTER 10

DEVELOPING NEW PRODUCTS AND SERVICES

Test Item Table by Learning Objective and Level of Learning

|Learning Objective |Level of Learning | | |Level 1: Knowledge (Knows Basic |Level 2: Comprehension (Understands |Level 3: Application | | |Terms and Facts) |Concepts &...
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