What is the marketing impact of a well-designed service guarantee? A well-designed service guarantee can bring a positive marketing impact. Obviously, it can increase current customer’s satisfaction and build a long-term relationship with them. It also can attract new potential customers with a good name in the special field or industry.
Will the guarantee be successful in creating a culture for service excellence within Accellion? What else may be needed for achieving such a culture? Only one guarantee is not working in creating a culture for service excellence anywhere. There are a lot of relative work to do to make it successful. Firstly, there should be training class or process for every employee to let them know the importance of...
Please join StudyMode to read the full document