Case Study: Online Bookings

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Online Booking-Has the Time Come ?
The day is not vey far when the Indian travellers can criss-cross the globe with just a few clicks.Taking  e-commerce and information technology services a step further, the Indian trevel industry is composing itself to usher in the era of e-ticketing. On-line booking involves pursuing of available information on travel websites and then making a rservation.However , if you are not the kind who prefers a particular airline, then you can check out travel sites, which collate flights details of all airlines, and are the apt place to book or bid for air tickets.Travel portals, such as , travelguru.com,arzoo.com,yatra.com,indiatimes.com,rediff.com,makemytrip.com,and cleartrip.com, would provide you all details of flights along with their fares in an ascending order, i.e the lowest priced ticket is featured first,on web page. The number of consumers who book travel tickets online is growig,but a switch from offline environment to online environment creates cetain doubts in the minds of consumers.Such doubts have been termed as perceived risks in literature. Also, the internet revolution has brought about significant changes in market transparency, defined as the availability and accessibility of information to market participants.For example , air travellers can use online travel agencies to browse through hundreds of travel offers to their destination, compared to typically few offers from a traditional travel agent or airline prior to the internet era. Genarally, market transperency seems to benefit consumers because they are able to better discern the product that best fits their needs at a better price.However, there  still is a large percentage of population who get teir tickets booked through the traditional queing system. The advent of e-ticket booking over the past couple of years has led to the mushrooming of  online travel agencies.these online service providers have in fact come up with a wide variety of sevices for...
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