Case Study of Week 9

Topics: Marketing, Cost, Sales Pages: 2 (763 words) Published: May 15, 2013
Case Study of week 9
Part A
Answer: Analysis of the template is most suitable for Kinkead. The reason is based on the case, electricity meters (EM), power tools (EI) products for customers to perform the same basic function. So their alternatives, so it needs to calculate a sales combined variances template, template B did not provide this data. Part B

Answer: According to the relationship between the BCG matrix, analysis of market share and market growth. First, for the EM 499 286 According to Table, the variance of the size of the market is unfavorable, the size of the market because their budget is 800000, but the actual market size of 650000, it does not implement the expectations. The EM market share difference to 0, with 10% of the actual and budgeted position, it will not change. Therefore, they are a cash cow. Therefore, EM is the Cash Cow. Additionally, the Kinkead has been a leading Australia firm, and EM is the older but still dominant technology. Followed by EI table EI of the variance of the size of the market for 374,464 budgets, the size of the market for 250,000, lower than the actual market size of 363,500, more than expected. The market share variance is 241,321 Unfavorable which has decrease from 10% to 8%. Therefore, EI question mark. In addition, EI technology is new, or experiment. EI's future is uncertain. Part C

Answer: They seek cash cow product strategy, so there are two aspects of the important aspects of the performance, EM, reduce production costs and increase market share. More particularly, their market share of the difference does not change, which means it is a mature stage, and manufacturing has been standardized. So the company should take some new measures to reduce production costs. Secondly, the company should increase their market share, such as increased management fees. EI use of labeling strategies, there are three aspects of performance is very important to the EI. The first is the R & D performance; they should...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Week 9 Case Study Research Paper
  • Case Study Week 2 Essay
  • PROJ 587 Week 5 Case Study Essay
  • Case Study Essay
  • Case Study Essay
  • case study Essay
  • case study Essay

Become a StudyMode Member

Sign Up - It's Free