Management for Filipinos by Conrado E. Inigo
Scientific Analysis of Business Cases
Case Study –
is a very effective method in improving individual’s ability to analyze a situation, establish premises, arrive at valid conclusions, decide on courses of action and visualize consequences and results • A case usually narrates the development of a situation over an extended period of time • The analyst projects himself into the situation and visualizes it as though he is personally involved • If the case involves two or more persons, the case analyst assumes in sequence the role of each person • This is done only for better understanding of the human relations aspect but also to learn whether each person acts in the better manner while the situation was developing • Accordingly, the case analysts will now reduce the likely impact any decision one party would have on the others • The case analyst follows the narrated development by identifying and evaluating the more important factors and information needed for valid judgments • Relevant data are carefully analyzed not only to determine whether there is a problem but also to find out the company’s position in the industry – what others are doing and how they are faring and the need for collective action for collective benefits • As more cases are studied, a broad ‘exposure’ to different situations is ‘experienced’ by the student, thereby promoting the development of talent executive ability and self-confidence • Case study is most useful as an exercise in analysis and decision making • A case is also very informative because it presents much information peculiar to business practices and conditions
Tips in Case Study Analysis Preparation
1. Read the assigned case thoroughly and completely
• If possible, put the case aside for a period of time.
• Then carefully re-read the case once or twice or even thrice • Try to get an accurate picture in your mind as to what is really going on in that particular situation 2. Make notes or summaries of pertinent information before proceeding with your analysis • Lawyers call this ‘briefing’ a case
• The procedure may be necessary in preparing management cases if the information has been thoroughly assimilated • A principal difficulty at this stage is to sort out the important information from the data of little significance 3. Formulate in writing a precise statement of the problem
• This is an analytical step, not a descriptive one
• It does not help much to write down a rehashed version of problem-type statements lifted from the case data • Try to state the problem in such a way to show that individual or individuals must take some sort of action and why some kind of action must be taken at this particular time 4. Select the several alternative decisions or courses of action which can be taken • These are hypothesis which require investigation
5. Raise the question which demands an answer
• These are crucial questions which are the heart of your analysis 6. Tentatively weigh the evidence and select the hypothesis which can best be supported 7. Organize the evidences so as to substantiate your case
• Be sure to state your conclusions clearly
Format/Structure in Case Analysis
1. Define the problem
Problem – is something that deviates from the normal
• What is the main problem the manager has to overcome? • What is or should be normal in the case and what is the deviation? • Are there any sub-problems that contribute to the main problem? • What are the issues at stake in the case?
• It is to be noted that an obvious problem is not always the real problem, just as a symptom is not the disease itself
2. Identify areas for consideration
• Areas are usually business or economic factors that are important and have a bearing on the problem or could affect possible solutions • Students should put their ‘thinking cap’ on, identify...
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