case study
The Cornell Company was in Chicago, Illinois USA
It was the country’s leading manufacturers of
special purpose metal fasteners and metal fastening systems
Paula Ruiz was the vice president of marketing for the company
The problem was regarding the appointment of suitable person as Sales Manager
Two leading prospective candidate for the post were:
Gordon Price:- a prominent sales rep of Cornell Company
Janice Wilson:- sales manager of Electronic instrumentation Company
Maintaining an effective field sales force
Maintenance of Accounts
Act as a Coordinator (Between Home office & Sales reps)
He had 15 years of experience in Sales and 4 years of experience in Production
He always exceeded target by 20%, even in difficult situations
He was extremely entertaining and socializing
He was intelligent and had acquired considerable business know-how
He participated in many self improvement programs
There are a number of limiting factors that determine the quantity and nature of output that a producer is able to achieve within a given time period. These are the constraints on production. The main external constraint is the extent of the market. Larger markets offer the opportunity to produce on a large scale and to benefit from the resultant unit cost reductions. Goods in mass markets such as chocolate bars and razors allow scale economies for large-scale producers, thus encouraging companies like Cadbury's Kraft (confectionery), and Gillette and Bic (razors) to supply the market.
Another important external constraint is the ability of a producer to gain access to appropriate resources such as the finance to purchase and run a modern production facility.
Internal constraints include:
1. The existing scale and capacity of buildings and machinery used in the production process. For example, the ability to meet new orders depends on having appropriate spare capacity.
2. The availability, skills and training of the
It was the country’s leading manufacturers of
special purpose metal fasteners and metal fastening systems
Paula Ruiz was the vice president of marketing for the company
The problem was regarding the appointment of suitable person as Sales Manager
Two leading prospective candidate for the post were:
Gordon Price:- a prominent sales rep of Cornell Company
Janice Wilson:- sales manager of Electronic instrumentation Company
Maintaining an effective field sales force
Maintenance of Accounts
Act as a Coordinator (Between Home office & Sales reps)
He had 15 years of experience in Sales and 4 years of experience in Production
He always exceeded target by 20%, even in difficult situations
He was extremely entertaining and socializing
He was intelligent and had acquired considerable business know-how
He participated in many self improvement programs
There are a number of limiting factors that determine the quantity and nature of output that a producer is able to achieve within a given time period. These are the constraints on production. The main external constraint is the extent of the market. Larger markets offer the opportunity to produce on a large scale and to benefit from the resultant unit cost reductions. Goods in mass markets such as chocolate bars and razors allow scale economies for large-scale producers, thus encouraging companies like Cadbury's Kraft (confectionery), and Gillette and Bic (razors) to supply the market.
Another important external constraint is the ability of a producer to gain access to appropriate resources such as the finance to purchase and run a modern production facility.
Internal constraints include:
1. The existing scale and capacity of buildings and machinery used in the production process. For example, the ability to meet new orders depends on having appropriate spare capacity.
2. The availability, skills and training of the