Question 2: Evaluate Intel’s more recent marketing efforts. Did they lose something by dropping the “Intel Inside” tagline or not? Our evaluated:
(1)They want to change their brand image and do innovation and difference strategy. (2)They change the slogan and the new one is more clear and outstanding. We think that they didn’t lose something by dropping the “Intel Inside.” There are some reasons: (1) Change the slogan can mean change the company strategy direction. And the one important point may want change some organization culture. When they change their slogan, they may lose some senior workers whom can’t identify with, but might be recruit the person who identify with. (2) The old slogan was deeply in customer's mind. No matter the slogan changed, people still like Intel and trust its quality. Its good image has been deeply rooted in people. (3) They grow and become popular because they do the public welfare hardly.