Case Study

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A ASSINGMENT REPORT ON
“Case Study On Air Deccan”

SESSION—2011-2013

Submitted To:- Submitted By:- SONIYA VISHWAKARMA AAKANKSHA KHATARE MBA(MM) 3rd SEMESTER SECTION-A

 

INDEX:-
* INTRODUCTION
* ABOUT GOPINATH
* VISSION AND MISSION
* COMPETITORS
* MERGER AND ACQUISITION
* COMPANY PROFILE
* COMPANY
* LOW COST BUSINESS MODEL
* TARGET MARKET AND POSITIONING
* STP
* STEPS BY AIR DECCAN
* REVENUE OPTIMIZATION
* THE CHALLENGES
* COMPANY ANALYSIS
* SWOT ANALYSIS
* BCG MATRIX
* G-9 CELL
* POTER 5 FORCE ANALYSIS
* ETOP AND SAP ANALYSIS
* PEST ANALYSIS
* BUSINESS STRATERGY
* STRATEGY RECCOMENDATION
* CONCLUSION

INTRODUCTION:-
About G.R. Gopinath
* Retired Pilot
* Aware of economic liberalization
* Started business with single Helicopter
Vision Of Capt. Gopinath
* Capt. Gopinath founder of Air Deccan Common Man’s Airline * Tag Line “Simply fly”
* Logo

COMPEPITITORS
* JET AIRWAYS
* SPICE JET
* GO AIR

MERGER AND ACQUISITION

Vision and Mission
Air Deccan Vision: -
To be the preferred airline of air traveller in India
.
Mission
-To demystify air travel in India by providing reliable, low-cost air travel to the Common man by constantly driving down the airfares as an on going mission .

Gopinath was in the Indian army till 1980, when he left his job and started trying his hands at various things like multi-culture farming, sericulture and agriculture-consultancy. In the early 1990s, Gopinath was in Singapore, where he read about a helicopter company, founded by a girl in Vietnam. The company was set up to carry tourists in the US to Vietnam after the war had destroyed infrastructure in the country. In 1995, Gopinath started Deccan Aviation Private Limited (DAPL), a private helicopter charter company, providing helicopter services for company charters, tourism, medical evacuation, offshore logistics and a host of other services. DAPL soon emerged as a pioneer in helicopter tourism in India. While serving tourists, the company encountered demands for flights to many smaller tourist places. Gopinath claimed that government representatives from the states of Andhra Pradesh and Karnataka met him and asked whether DAPL could provide air links to smaller cities in these states More importantly, from a strategic perspective, it gives powerful evidence to how technology can be a key factor in changing industry dynamics, even in what were once considered fairly stable or conservative industry. While Air Deccan was able to capture the imagination of the public and demand grew rapidly for its services thanks to its throwaway fares, the airline itself was plagued by operational problems as it sought to aggressively expand its network and fleet size. In the process, it developed a reputation for delays, poor service and lack of reliability. Business model. The elements of Air Deccan’s “no-frills, low-cost” air...
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